Tag "Mohawk"

    Rigid core continues to set new standards

Rigid core continues to set new standards

April 2/9, 2018: Volume 33, Issue 21 By Ken Ryan   Even seasoned flooring executives are stunned at the growth of the rigid core subsegment that burst onto the scene less than two years ago and has morphed into a super cell of flooring. Jimmy Tuley, vice president, residential resilient business, Mannington, just returned from Domotex Asia where he saw scores of new entries. “We saw combinations of wood on

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    Wood: State of the industry—Builder business, remodel sector propel category

Wood: State of the industry—Builder business, remodel sector propel category

April 2/9, 2018: Volume 33, Issue 21 By Reginald Tucker   Preliminary anecdotal information shows the hardwood flooring category grew between 3% and 4% in 2017, placing the estimated value of the category just north of $2.31 billion at the first point of distribution. That growth, manufacturer executives say, puts the category on par with the estimated growth of the industry as a whole but slightly above the total gross

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Mohawk’s Glasgow showroom receives LEED Gold certification

Glasgow, Va.—Mohawk Industries has been awarded LEED Gold certification for its renovated showroom at the commercial carpet tile manufacturing facility here. LEED is the most widely used green building rating system in the world. Available for virtually all building, community and home project types, the rating system provides a framework to create healthy, highly efficient and cost-saving green buildings. “LEED certification for our Glasgow showroom is another inspiring chapter in

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    Spring promos help dealers shake off winter blues

Spring promos help dealers shake off winter blues

March 19/26, 2018: Volume 33, Issue 20 By Lindsay Baillie   Even though the winter weather is still putting up a fight in certain areas of the United States, flooring manufacturers and buying groups are getting into the spirit of the impending spring season with exciting seasonal sales and promotions. Following are a few promotions and sales going on now. Abbey Carpet & Floor/Floors to Go Abbey Carpet & Floor

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    Lorberbaum: Optimism abounds in 2018

Lorberbaum: Optimism abounds in 2018

March 5/12, 2018: Volume 33, Issue 19   Long Beach, Calif.—To commemorate Abbey Carpet’s 60th anniversary convention, Jeff Lorberbaum, chairman and CEO of Mohawk Industries, was tapped as the keynote speaker. The selection was most appropriate given that Mohawk was an original supplier to the group. Lorberbaum told the 500-plus members in attendance to focus on increasing their success, and his first piece of advice was to stop watching the

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    Mohawk’s paradigm shift

Mohawk’s paradigm shift

Change in laminate brand marketing strategy reflects product’s evolution February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   After conducting extensive consumer research, Mohawk has decided to dramatically alter the way it markets its laminate flooring product offerings at retail. In a nutshell, laminate products previously positioned under the “laminate” banner will now be labeled RevWood—although the core construction of the product has not changed. Ditto for the

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    How the category leaders help retailers make money

How the category leaders help retailers make money

January 22/29, 2018: Volume 33, Issue 16 By Lindsay Baillie   The flooring industry’s largest manufacturers are making significant efforts to provide multi-channel solutions for their respective aligned retailers. Both Mohawk and Shaw Floors are listening to retailers and consumers to uncover the best ways to support the independent flooring retailer via product innovation, merchandising, digital marketing and lead generation. FCNews spoke with Seth Arnold, vice president of residential marketing,

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    Mohawk recognized for reducing its environmental impact

Mohawk recognized for reducing its environmental impact

Calhoun, Ga.—For the eighth consecutive year, Mohawk Industries has earned recognition as one of Newsweek’s 500 greenest companies in the United States. The company ranked 265 in the 2017 Green Ranking program, which uses key indicators to measure environmental performance of large publicly traded companies that are delivering solid business results while minimizing their environmental impact. The rankings focus heavily on how efficiently businesses manage resources, which is a critical

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Lorberbaum named to WFCA Hall of Fame

Dalton, Ga.—The World Floor Covering Association (WFCA) has named Jeffrey S. Lorberbaum, chairman and CEO of Mohawk Industries, to the organization’s Hall of Fame. Lorberbaum is the 47th inductee since the Hall of Fame was established in 1992. He will be joining a distinguished list of industry pioneers and leaders, including his parents, Shirley and Alan, who founded Aladdin Mills. Lorberbaum will be honored during a ceremony at The International

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    Wood: Anticipating trends is the key to successful product development

Wood: Anticipating trends is the key to successful product development

November 27-December 11, 2017: Volume 32, Issue 13 By Reginald Tucker   Fashion trends come and go, but hardwood flooring installations are designed to last for many years. For manufacturers, that poses a challenge: How to accurately forecast color/style design trends several years in advance of actual product rollouts? “The biggest challenge is always developing a product inspired by a home fashion trend that’s too early for the market,” said

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    Executive forecast: Industry leaders look forward to robust year ahead

Executive forecast: Industry leaders look forward to robust year ahead

November 27-December 11, 2017: Volume 32, Issue 13 By Ken Ryan   Words like “sluggish” and “tepid” to describe growth in the flooring industry are being replaced by “healthy” and “sustainable” as some of flooring’s top executives see an industry that is now accelerating to a respectable cruising speed as we approach 2018. The catalyst driving this momentum is winning products—the still-booming LVT market and across-the-board innovations in other segments.

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    Mohawk to acquire Godfrey Hirst

Mohawk to acquire Godfrey Hirst

Calhoun, Ga.—Mohawk Industries has agreed to acquire the Godfrey Hirst Group, which provides broadloom, modular carpet and hard surface products for both residential and commercial applications for markets in Australia and New Zealand. For Mohawk, which presently operates a comprehensive warehouse and sales network in Australia and New Zealand, the deal further extends its global position and paves the way for the company to distribute Godfrey Hirst’s wood, laminate, LVT,

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    Pergo flooring featured on ‘Food Quest’ television series

Pergo flooring featured on ‘Food Quest’ television series

Calhoun, Ga.—Celebrities and top chefs on “Food Quest,” an original TV series airing on the Food Network and the Cooking Channel, are cooking this season in a fashionable kitchen featuring Pergo laminate flooring. “We are excited to partner with the Food Network and the Cooking Channel on this project,” said Tina Larson, marketing director for Pergo. “Our laminate flooring has the style and beauty needed for a kitchen being viewed

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    Mohawk sustainability VP opens Greenbuild Plenary

Mohawk sustainability VP opens Greenbuild Plenary

  Calhoun, Ga.—George Bandy, vice president of sustainability for Mohawk Industries, heralded in the Greenbuild Plenary last week as the special session’s opening speaker. Bandy brought energy and inspiration to the main stage of the Boston Convention & Exposition Center, as he offered words on the compelling and unifying nature of the green building movement and talked about Mohawk’s own strides in sustainability. “When we are here we are ‘all

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    Compliance: Suppliers reinforce pledge to health, safety and the environment

Compliance: Suppliers reinforce pledge to health, safety and the environment

November 6/13, 2017: Volume 32, Issue 11   With consumers and commercial end users placing more emphasis on environmentally friendly products, suppliers are working hard to ensure the products they source and develop do not pose health risks to customers. More manufacturers are providing chain-of-custody documentation as well as relevant environmental and operational certifications to demonstrate their compliance with regulatory statutes pertaining to the production of a host of hard

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Floor Covering News

Press Release

Novalis helps Crescent Hardwood Supply celebrate 100 years of service

Toronto, Canada—Crescent Hardwood Supply recently celebrated 100 years of service to the coastal southeast with a traditional crawfish boil. Novalis Innovative Flooring was on hand to sponsor the musical entertainment, as

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NAFCD enters strategic partnership with Market Insights

Chicago—The North American Association of Floor Covering Distributors (NAFCD) has joined a strategic partnership with Market Insights of Reading, Pa. The partnership is designed to deliver NAFCD member firms with

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Dal-Tile wins exclusive tile provider status

Dallas—Dal-Tile Corporation was recently named as the exclusive tile provider for Woodside Homes. With both companies keenly focused on offering products rich in style and design, this relationship provides homebuyers

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