Tag "Novalis Innovative Flooring"

    Novalis taps Ehrlich as VP of sales, marketing

Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he was senior vice president of

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    Novalis invests in the future of flexible, rigid core LVT

Novalis invests in the future of flexible, rigid core LVT

Toronto, Canada—Novalis Innovative Flooring completed a landmark deal with Zhenjiang City to purchase a 35–acre tract directly across from its existing manufacturing facility. The company plans to erect a new state-of-the-art LVT plant—doubling the size of its current facility. In addition to new LVT production lines, the new facility will house the company’s new headquarters and administrative offices, expanded R&D and Design facilities, and a new Customer Experience Center to

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    AVA by Novalis gains distribution partner in Canada

AVA by Novalis gains distribution partner in Canada

Toronto, Ontario, Canada—Novalis Innovative Flooring has chosen LSI Floors to be its distribution partner in Canada. LSI Floors is based in Toronto, Ontario, and has offices in Hong Kong, New Zealand, Turkey and United Kingdom. “We are very pleased to have LSI Floors as the Canadian distributor for our AVA Commercial Specified LVT,” said John Wu, president and CEO of Novalis Innovative Flooring. “LSI carries only the highest quality flooring

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    AVA by Novalis will have its first showcase at NeoCon

AVA by Novalis will have its first showcase at NeoCon

Chicago—Novalis Innovative Flooring will, for the first time, show its AVA Commercial Specified LVT at NeoCon. The entire line of AVA flooring will be on display at the new Spartan Surfaces Chicago Showroom, just a short walk from The Mart, during the show hours on June 12 and 13. The showroom is located at 162 W. Hubbard, Suite 300. Spartan Surfaces is a sales and consulting group specializing in commercial

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    Melissa Quick to head product development, marketing for AVA brand

Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with an extensive background in national accounts, customer service, relationships with designers across the country, brand marketing and LEED expertise,” said Mark Hansen, VP North America, Novalis. “Our commercial customers will most certainly benefit from her tremendous depth of talent, leadership

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    Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

December 5/12, 2016; Volume 31, Number 13          By Ken Ryan   The double-digit growth that has catapulted the LVT category in recent years is expected to continue in 2017, buttressed by the rise of rigid core products (also known as WPC). The lone caveat may be the very success of LVT, which is ushering in a new wave of players looking to grab a piece of this ever-expanding market.   Larry

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    Novalis previews new AVA products at NeoCon East 2016

Novalis previews new AVA products at NeoCon East 2016

Philadelphia, Pa.—For the second consecutive year, Novalis Innovative Flooring had a few surprises at NeoCon East with its AVA Commercial LVT line. “Last year, we actually formerly introduced AVA at NeoCon East,” said John Wu, president and CEO of Novalis. “This year, we previewed an expanded product offering for 2017.” Currently, the AVA brand is made up of three collections, each designed and targeted for specific kinds of installations. AVA

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    Resilient: Novalis rides commercial sector’s rising tide

Resilient: Novalis rides commercial sector’s rising tide

April 11/18, 2016; Volume 30, Number 21 By Reginald Tucker By most accounts, 2015 was a fortuitous year for Novalis Innovative Flooring. During that time, the company—known for its modern, environmentally friendly approach to LVT product development—expanded its global manufacturing and warehousing capabilities to better serve its distributors and end users. The end result, according to John Wu, the company’s president, was not only the successful launch of new product

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    Novalis Innovative Flooring launches room visualizer

Novalis Innovative Flooring launches room visualizer

Shanghai–Novalis Innovative Flooring announced the launch of a room visualizer capability to its AVA commercial LVT site. Visitors will find the Visualizer button added to the site navigation bar and at the bottom of each product page. “This remarkable technology allows
 anyone to explore how different styles and colors of AVA flooring will look in different settings,” said John Wu, president and CEO of Novalis. “You can also change the

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    Novalis enters agreement with Unilin’s licensing division on COREtec

Novalis enters agreement with Unilin’s licensing division on COREtec

Toronto—Novalis Innovative Flooring has entered into an additional license agreement with Unilin’s licensing division under which its NovaCore product line (and other WPC-type products) will from now on also be licensed under the USFloors patent portfolio. Novalis entered into a licensing arrangement with Unilin in early 2010, and was at that time one of Unilin’s first licensed partners for LVT flooring. This cooperation has since then been expanded by adding

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    Novalis joins MMFA

Novalis joins MMFA

Toronto—Novalis Innovative Flooring has joined the Multilayer Modular Flooring Association (MMFA), which represents the leading producers of flooring in Europe and their suppliers. Headquartered in Bielefeld, Germany, the organization was established in 2012 by seven European flooring producers. The MMFA helps with research, development, the introduction of standards, representation at international trade fairs, evaluation of statistical data and active media and public relations work.

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    Novalis wins award at Guangzhou Design Week

Novalis wins award at Guangzhou Design Week

Toronto—Novalis Innovative Flooring was honored with the Kapok Award for its AVA commercial luxury vinyl flooring Dec. 3–5 at Guangzhou Design Week in Guangzhou, China. Over 1,000 products competed for the award during the event. “We wanted an attention-getting display for our new AVA product,” said John Wu, president and CEO of Novalis. “Our designers certainly achieved that with a skateboard course right in our booth.” Hundreds of visitors gathered

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    Novalis moves up sponsorship ranks at BMW Masters

Novalis moves up sponsorship ranks at BMW Masters

Shanghai—Novalis Innovative Flooring has elevated to the ranks of the top five Corporate Sponsors, among companies like Nike Golf and Hugo Boss, in its support of the BMW Masters 2015 Golf Tournament, held Nov. 10-14 at the Lake Malaren Golf Club here. Novalis was the host sponsor of the tournament’s spacious media lounge and VIP Tent, and installed over 3,000 square feet of its Ava commercial LVT. “As a worldwide

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    Novalis installs AVA at Shanghai Rolex Tennis Masters

Novalis installs AVA at Shanghai Rolex Tennis Masters

Toronto—For the sixth consecutive year, Novalis Innovative Flooring has been named the official flooring sponsor for the Shanghai Rolex Tennis Masters, one of the largest tournaments in the world and a favorite in the ATP1000 series. This year, in addition to the previously installed Novalis LVF in the Hospitality and Brand Pavilions, Novalis installed 300 square meters of its AVA DSGN collection in the Players’ Lounge. AVA is the company’s new

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    Novalis welcomes Longust Distributing to NovaFloor and Stainmaster

Novalis welcomes Longust Distributing to NovaFloor and Stainmaster

Toronto—Longust Distributing, a hard surface distributor, has been added as a distributor for Novalis Innovative Flooring. Established in 1974, Longust will represent the NovaFloor and Stainmaster Luxury Vinyl lines (made by Novalis) in California, Arizona, Hawaii, Nevada, New Mexico and in parts of Western Texas and Southwestern Colorado. “To be able to partner with one of the largest LVT manufacturers in the world fits right into our current and future

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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