Tag "online marketing"

    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Distributor’s perspective: Online marketing in flooring distribution

Distributor’s perspective: Online marketing in flooring distribution

July 31/Aug. 7: Volume 31, Issue 4 By Steve McKenna   In this modern technology age, no one can dispute the importance of developing and maintaining a viable online marketing strategy. Problem is, many of us are not utilizing our websites to their full potential. As I look around the industry, I’m noticing our websites are vastly different from our day-to-day customer interactions. In the flooring distribution world, many distributors

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Floor Covering News

Press Release

USG expands tile, flooring salesforce

Chicago—USG Corp.’s Tile and Flooring Solutions group is reorganizing and expanding its team to better support its customers and its expanding portfolio of innovative products and solutions. Steve Bjorklund was

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Creating Your Space introduces new features

San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce

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T&L Distributing partners with Tarkett

Houston—T&L Distributing has entered a distribution partnership with Tarkett. Through this collaboration, T&L Distributing will immediately begin offering Tarkett’s resilient residential and commercial products, including Tarkett’s Johnsonite brand, to its

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