Tag "power of brands"

Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while

0 comment Read Full Article

My Take: Ten ways to maximize your store as your brand

August 14/21: Volume 32, Issue 5 By Steven Feldman   As you thumb through this edition, our annual Power of Brands, issue, you will find verbiage submitted by some of the industry’s leading manufacturers on what they believe separates their brand from the pack. That is expressly directed at you, the retailer. But I will pose this question: How do you differentiate your brand to consumers? After all, your store

0 comment Read Full Article
    Power of brands: Quality products, service stand out in a crowd

Power of brands: Quality products, service stand out in a crowd

August 14/21: Volume 32, Issue 5 By Lindsay Baillie A well-known brand has great influence in the mind of the consumer; it can affect her positively or negatively, research shows. According to Latham & Co., a brand consultancy, a strong brand contains incredible power—not just how it is perceived in the world, but also how it redefines the competitive landscape, connects with prospects and influencers, creates memorable experiences, builds lasting

0 comment Read Full Article
    Power of brands: Flooring brands still pack a big punch

Power of brands: Flooring brands still pack a big punch

August 22/29, 2016; Volume 31, Number 5 By Ken Ryan A flooring brand isn’t like an automobile moniker, at least not to the naked eye. Virtually every vehicle on the road is adorned with a logo or a name, or a distinct style that defines its make and model. With flooring, the average consumer may not know the brand of carpet or hardwood floor installed in her home. But does

0 comment Read Full Article
    Power of brands: The importance of loyalty, trust, promises

Power of brands: The importance of loyalty, trust, promises

Aug. 17/24; Volume 30/Number 5 By Jenna Lippin Brand recognition plays a major role in a company’s ranking in the marketplace, with customers being more inclined to buy from a name they know and trust. Consumers connect with brands on deeper levels as they represent visual, emotional and cultural images associated with a company or product. While the most popular brands in the marketplace are typically associated with an image, logo

0 comment Read Full Article

Floor Covering News

Press Release

Dal-Tile provides jobs for work-study program

Dallas—Dal-Tile Corporation recently held a luncheon to celebrate several of Dallas Cristo Rey High School students who work at the company’s headquarters as part of an innovative corporate work-study program.

Read More

Mohawk Industries releases 2017 Sustainability Report

Calhoun, Ga.—Mohawk Industries has released its 2017 Sustainability Report online, which outlines how business decisions rooted in corporate social responsibility have resulted in great dividends for the company, its customers,

Read More

William M. Bird expands commercial product offering

Charleston, S.C.—William M. Bird has expanded its commercial product offering to include American Tile, InstaFloor and Centaur Floor Systems. The new products will be available throughout William M. Bird’s entire

Read More