Tag "rebranding"

    Atlas unveils new collection, rebranding

Atlas unveils new collection, rebranding

Los Angeles—Atlas has launched the Epic collection, featuring four patterns constructed on the company’s unique Ultraweave true cut and loop tufting platform. The four patterns will be available in carpet tile, broadloom and area rugs. In addition, the Epic collection is Atlas’ initial release revealing the company’s new brand identity. The new look reflects a fresh and modern appearance for this well-established style leader, that is known for noteworthy design

0 comment Read Full Article
    Installation: M-D PRO clients applaud rebranding focus

Installation: M-D PRO clients applaud rebranding focus

June 5/12, 2017: Volume 31, Issue 26 By Lindsay Baillie   Loxcreen Flooring Group and M-D Building Products recently consolidated its Professional Distribution Channel operations under the new name, M-D PRO. Encompassing all of its professional accessory product lines except PROVA, M-D PRO has developed a new logo to replace Loxcreen Flooring Group for all future product labels, social media and marketing materials. Since the start of its rebranding, M-D

0 comment Read Full Article
    Anderson Floors heads into 2012 with new image

Anderson Floors heads into 2012 with new image

by Matthew Spieler Fountain Inn, S.C.—Anderson Hardwood Floors is going back to its roots, so to say. The wood flooring mill announced a comprehensive rebranding initiative that not only focuses on the company’s flagship namesake and its American heritage, it is designed to give distributors and retailers easier, more profitable opportunities. In a nutshell, the total brand restructure consists of condensing the mill’s product line from four brands to two

0 comment Read Full Article

Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

Read More

NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

Read More

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

Read More