Tag "Search Engine Optimization"

    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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    SEO: How to boost search rankings to generate traffic

SEO: How to boost search rankings to generate traffic

August 31/September 7; Volume 30/Number 6 By Jenna Lippin Search engine optimization, commonly known as SEO, has become increasingly important as consumers look to Google, Bing and other search engines to assist in online shopping research. With the number of consumers conducting Internet research before buying—the percentage is steadily rising to 100%—it is imperative for businesses to improve their search rankings to reach these shoppers. For those just becoming familiar

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    What is SEO and why is it critical to your retail flooring business?

What is SEO and why is it critical to your retail flooring business?

Volume 26/Number 17; January 7/14, 2013 By John Weller Jr. Most flooring retailers today are aware of the immediate need to have a great website and how it keeps their retail flooring stores relevant to today’s consumers. What seems to be less understood is the importance of ongoing SEO (Search Engine Optimization), or Internet marketing, to drive high-quality traffic to a high-quality website. Fact No. 1: Having a great website without

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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