Tag "SEO"

    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Guest column: Adapting to survive in today’s changing world

Guest column: Adapting to survive in today’s changing world

November 7/14, 2016: Volume 31, Number 11 By Vinnie Virga Once upon a time it was easy to be successful at marketing to consumers. You ran a great ad in the Sunday paper, came up with a really creative radio or TV spot, opened your doors and voila, it rained business. The key to succeeding in today’s media-saturated world is a little different. In the past, if you did a

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    SEO: How to boost search rankings to generate traffic

SEO: How to boost search rankings to generate traffic

August 31/September 7; Volume 30/Number 6 By Jenna Lippin Search engine optimization, commonly known as SEO, has become increasingly important as consumers look to Google, Bing and other search engines to assist in online shopping research. With the number of consumers conducting Internet research before buying—the percentage is steadily rising to 100%—it is imperative for businesses to improve their search rankings to reach these shoppers. For those just becoming familiar

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Shaw Web Studio enhances website offerings

Dalton – Shaw Web Studio (SWS), Shaw Floors’ comprehensive retailer website program, in alignment with leading online marketing company Creating Your Space, has rolled out a premier SEO package featuring guaranteed search engine ranking presence. This new package makes it possible for flooring retailers across the nation and Canada to secure coveted online ranking space that encourages millions of consumers to start their buying process at a local flooring retailer.

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    What is SEO and why is it critical to your retail flooring business?

What is SEO and why is it critical to your retail flooring business?

Volume 26/Number 17; January 7/14, 2013 By John Weller Jr. Most flooring retailers today are aware of the immediate need to have a great website and how it keeps their retail flooring stores relevant to today’s consumers. What seems to be less understood is the importance of ongoing SEO (Search Engine Optimization), or Internet marketing, to drive high-quality traffic to a high-quality website. Fact No. 1: Having a great website without

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    How to rank higher on the search engines

How to rank higher on the search engines

by Josh Hoffman I am often asked, “What can I do on my own to improve my rankings on the search engines?” The answer, quite simply, is organic search engine optimization (SEO). Organic SEO is the process you go through to obtain a natural placement ranking on search engines, hopefully page one. 

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    Creating Your Space expands online marketing

Creating Your Space expands online marketing

SAUSALITO, CALIF.—How does a leading custom website provider to the flooring industry drive more leads for its dealers? Creating Your Space (CYS) is showing how with the launch of its expanded online marketing services.

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Floor Covering News

Press Release

CTEF to hold CTI, ACT demonstrations at TISE

Pendleton, S.C.—The Ceramic Tile Education Foundation (CTEF), which provides education and installer certification for professionals working in the ceramic tile and stone industry, will be conducting ongoing demonstrations of the

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Retail Lead Management builds new integrations with flooring ERP systems

Columbus, Ohio—Retail Lead Management has recently completed the development of its initial integrations with two flooring ERP systems: RollMaster and RFMS. The company is also scheduled to launch its Qfloors

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Scott Group Studio names new co-CEOs, chairman

Grand Rapids, Mich.—Scott Group Studio, a leading designer and manufacturer of custom, handmade luxury carpets, has named John Hart and Tim Hill as co-chief executive officers. Hart has a 20-year

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