Tag "Shaw Floors"

    Gold Rush: Shaw Floors’ 2018 Color of the Year

Gold Rush: Shaw Floors’ 2018 Color of the Year

Dalton—Gold Rush was recently declared Shaw Floors’ 2018 Color of the Year. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned the design spotlight for years. “Gold Rush speaks to the past: familiar, comforting, peaceful,” said Debbie Houston, creative director at Shaw Floors. “Yet when used in unexpected ways, Gold Rush manages to feel new and modern. There’s a yearning

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    Dalton innovator receives GaMEP 2017 Faces of Manufacturing Award

Dalton innovator receives GaMEP 2017 Faces of Manufacturing Award

Dalton, Ga.—The Georgia Manufacturing Extension Partnership (GaMEP) has named Marten Hutchison a 2017 Faces of Manufacturing Award recipient. Hutchison, lead innovation manager at Shaw Industries Group, headquartered here, is one of four Georgians who are being recognized for their respective contributions and commitment to the manufacturing industry, which is a key driver of the state economy. Hutchison has been with Shaw since 1993. He accepted his award Oct. 3 during

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    Wood: U.S. ‘domestic exotics’ broaden their appeal

Wood: U.S. ‘domestic exotics’ broaden their appeal

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   As demand for certain “tropical exotic” hardwood floors softens in the U.S., the popularity of several domestic exotic species has been steadily rising, industry observers say. While there continues to be niche market opportunities for tropical species such as Brazilian cherry, Santos mahogany and the like, more American consumers are leaning toward homegrown species such as birch, hickory and

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Shaw Floors opens registration to aligned retailers for fall sales event

Dalton–Shaw Floors has opened registration for its fall national promotion, the Shaw Friends and Family sales event, to Shaw Flooring Network aligned retailers who participate in the company’s consumer financing program. Registration must be completed by Aug. 25 and the promotion, which includes a broad assortment of Shaw, Anderson and Tuftex styles, will run from Oct. 1 to Nov. 11. Specific details of the promotion may be found online at

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    Carpet pushes back against hard surface

Carpet pushes back against hard surface

July 3/10: Volume 32, Issue 2 By Ken Ryan   Carpet’s share of the overall flooring market has dropped from 50.9% of dollars in 2006 to 41.5% in 2016, according to FCNews estimates. While the downward trend has not been dramatic, it has been steady and consistent. Carpet mill executives don’t need to look at statistics to know what is happening in the marketplace. The big ones (i.e., Mohawk and

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    Shaw Floors dazzles Houzz user

Shaw Floors dazzles Houzz user

Dalton—Shaw Floors marked its 100th flooring query on Houzz with a surprise for one homeowner who had posted a query on remodeling her kitchen. The company, which launched its presence on the home design site back in 2013, answered a query from Houzz user Theresa Wells by offering to provide 1,000 square feet of flooring at no cost. “Houzz is a priority for our digital marketing team as we continue

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    Shaw announces Houzz marketing program for retail partners

Shaw announces Houzz marketing program for retail partners

Shaw Floors is participating in a program on Houzz, the leading platform for home renovation and design, to help retailers connect with the 40 million-plus people who use Houzz every month to renovate and design their homes. The program, called Houzz Pro+, offers participating Shaw retailers a number of promotional benefits designed to attract consumers, including local photo stream exposure and enhanced placement in the Houzz professional directory under targeted

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    Dealers see extreme value in Shaw Flooring Network

Dealers see extreme value in Shaw Flooring Network

January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker Orlando—Several thousand Shaw Flooring Network (SFN) dealers were represented during its biennial convention held here. The three-day event, which coincided with Shaw’s 50th anniversary, was jam packed with scores of new products, educational sessions, entertainment, networking opportunities and group activities for the thousands of dealer family members who tagged along for the ride. Dubbed “Connect 2017,” the conference continually

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    Warren Buffett shares his wisdom at Shaw Flooring Retail Network conference in Orlando

Warren Buffett shares his wisdom at Shaw Flooring Retail Network conference in Orlando

[Orlando] Warren Buffett, CEO of Berkshire Hathaway, which counts Shaw Industries among its many holdings, made a special guest appearance at the Shaw Flooring Retail Network conference here earlier this month. Nicknamed the “Oracle of Omaha,” the legendary investor renown for his keen business insight yet folksy manner participated in an informative question-and-answer session moderated by Vance Bell, Shaw Industries CEO. Following are excerpts of that discussion: What worries you

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Shaw Floors teams with Lead Tool to help retailers drive store traffic and sales

Dalton, Ga.—Shaw Floors has recently partnered with Lead Tool, a leading cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship with Lead Tool means Shaw retailers will have access to the company’s platform designed to provide a superior buying experience for consumers, driving both new and repeat business for Shaw’s retail partners. Lead Tool is perfect for those retailers wanting access to cutting-edge technology in order to

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    Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In the world of football, you’ll find the top teams consistently execute in all three facets of the game—offense, defense and special teams. Things are not all that different when it comes to the hardwood flooring industry, where a continual emphasis on the fundamentals—sourcing, manufacturing capabilities and quality controls, to name a few—usually produces optimal results. This is particularly

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Lush: Shaw Floors’ 2017 Color of the Year

Lush: Shaw Floors’ 2017 Color of the Year

Dalton–Lush was recently declared Shaw Floors’ 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-being and renewal. “From the tallest trees to the deepest valleys, green surrounds us,” said Debbie Houston, creative director, Shaw Floors. “It’s vibrant, but at the same time, soothing. It changes with the seasons without ever getting old or boring. Lush is nature’s

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    Shaw Floors enhances Capture the Spirit rewards platform

Shaw Floors enhances Capture the Spirit rewards platform

Dalton—Shaw Floors recently added a new component to its rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St. Jude Children’s Research Hospital. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Additionally, to kick off this new opportunity and in support of

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    Shaw announces winner of CTS Awesome Dream Car Giveaway

Shaw announces winner of CTS Awesome Dream Car Giveaway

Dalton—Nothing says “awesome” like receiving a free Cadillac CTS luxury sedan. And that’s exactly what happened recently for one Colorado flooring retail sales associate upon winning Shaw’s Capture The Spirit Awesome Dream Car Giveaway. Capture The Spirit (CTS) is Shaw’s industry-leading rewards program, designed specifically to incentivize floor covering retail sales associates to sell better-end Shaw flooring products. Last year, Shaw announced its plans to run a year long, nationwide CTS

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Floor Covering News

Press Release

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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WF Taylor, Smell Away Solutions form strategic alliance

Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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