Dalton–Lush was recently declared Shaw Floors’ 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-being and renewal. “From the tallest trees to the deepest valleys, green surrounds us,” said Debbie Houston, creative director, Shaw Floors. “It’s vibrant, but at the same time, soothing. It changes with the seasons without ever getting old or boring. Lush is nature’s
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Dalton—Shaw Floors recently added a new component to its rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St. Jude Children’s Research Hospital. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Additionally, to kick off this new opportunity and in support of

Dalton—Nothing says “awesome” like receiving a free Cadillac CTS luxury sedan. And that’s exactly what happened recently for one Colorado flooring retail sales associate upon winning Shaw’s Capture The Spirit Awesome Dream Car Giveaway. Capture The Spirit (CTS) is Shaw’s industry-leading rewards program, designed specifically to incentivize floor covering retail sales associates to sell better-end Shaw flooring products. Last year, Shaw announced its plans to run a year long, nationwide CTS

Dalton–Shaw Floors’ consumer facing website, ShawFloors.com, has been named the 2015 Kentico Site of the Year in the industry and manufacturing category. Kentico’s Site of the Year contest compares brand websites from around the world, searching for best-in-class user experiences. Redesigned and launched in 2015, the strategy behind the new responsive site was to provide the consumer with not only the best flooring industry website, but a world-class experience, and

Dalton–Shaw Floors announced plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, 2016, flooring dealers may purchase Anderson Hardwood products through their current distributor or, if they prefer, through their Shaw hardwood hard surface sales representative. Beginning June 1, 2016, Shaw Floors will be the sole distributor of Anderson Hardwood products. “Anderson has been a trusted brand in hardwood flooring since 1946,” said

Dalton—Shaw will directly supply Anderson Hardwood products to retail customers in the Midwestern U.S. Effective immediately, retailers in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin can now purchase Anderson Hardwood through their Shaw Floors hard surface sales representatives. “Anderson has been a trusted brand in hardwood flooring since 1946 and that won’t change,” said Jeff Sills, executive vice president, hard surface sales. “We are more

Dalton–Industry veteran Katie Ford has joined Shaw Floors as the company’s new hard surfaces marketing director. Ford will be tasked with developing innovative marketing solutions for all hard surfaces product categories. Prior to joining Shaw, Ford was with Beaulieu of America, serving in various sales and leadership positions, including leader of sales training at the corporate headquarters in Dalton. Additionally, Ford spent several years at Mohawk Flooring working as a

Washington, D.C.—The 2015 Greenbuild Unity Home, a 1,620-square-foot demonstration show home, is on display Nov. 18-19 at this year’s Greenbuild International Conference and Expo here. The home features Shaw Flooring products and showcases how high-quality design, engineering and construction can be combined with practical and affordable features and state-of-the-art products and technologies to maximize a home’s performance, resilience and sustainability while enhancing the comfort, health and security of those who

Dalton— Mark Carr, owner of Color Interiors Floor Center, a Houston-based flooring retailer with three locations, built a pool out of carpet to demonstrate the strength of Shaw Floors’ LifeGuard, its revolutionary waterproof backing. The 8 x 20 foot pool served as the centerpiece of a customer appreciation day held at the retailer’s Conroe, Texas, location Oct. 17. “The pool gives us a powerful demonstration to help our consumers understand

Dalton—Shaw Industries Group (Shaw) is a finalist in the Technology Association of Georgia’s (TAG) 2015 Excalibur Awards for Most Creative Solution. TAG, the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, developed these awards to recognize Georgia’s most innovative tech-enabled companies and organizations. Shaw Floors, the residential division of Shaw Industries, developed the Floorvana app to improve the flooring selection experience for consumers and

Dalton—Shaw Floors is offering consumers an opportunity to receive a swatch of the Shaw carpet used on the stage in Philadelphia where Pope Francis conducted the final Mass of his recent trip to the United States. Shaw is offering a 6 x 6 commemorative swatch of the carpet at shawfloors.com/popecarpet. In exchange, Shaw encourages recipients to make a donation to St. Jude Children’s Research Hospital, although donations are not required.

Columbia, S.C.—Shaw Industries Group is investing at least $45 million in its Lexington County, S.C., carpet fiber plant for additional capacity for both nylon and polyester production. The investment will create more than 50 new jobs. “This $45 million investment and plans to create more than 50 new jobs is terrific news for our manufacturing industry, Lexington County and our state as a whole,” said South Carolina Governor Nikki Haley.

By Jenna Lippin Austin, Texas—As a longtime flooring sponsor of HGTV’s Smart Home—previously known as the Green Home—Shaw Floors has made a commitment to providing the best looking, “smartest” innovations for the project. This year’s home, located in the Zilker Park area here, is approximately 2,300 square feet with three bedrooms and three bathrooms. Shaw is the exclusive provider of flooring for the Smart Home, which features both hard and