Tag "SmartStrand"

    Carpet: State of the industry—Higher-end goods boost residential end of the market

Carpet: State of the industry—Higher-end goods boost residential end of the market

August 28/September 4: Volume 32, Issue 6 By Ken Ryan   After a slow start to 2017, the residential carpet category gained some traction in the second quarter, resulting in a 2% rise in sales over the year-ago period, with units up 0.5% overall in the first half. Executives cited sales of better goods, an uptick in consumer confidence and price increases that have firmed up the marketplace. The U.S.

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    Mohawk partners with Tough Mudder

Mohawk partners with Tough Mudder

In the spirit of the groundbreaking marketing efforts that have become a Mohawk hallmark, particularly for new products, the company has partnered with the Tough Mudder challenge, which includes as many as 12 miles of obstacles over a muddy, rugged terrain at different locales held nationally throughout the year. Mohawk had a strong presence at the recent World’s Toughest Mudder challenge, held in Las Vegas last month. This particular challenge

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    Mohawk takes SmartStrand to the next level with Forever Clean

Mohawk takes SmartStrand to the next level with Forever Clean

Forever Clean is next generation of triexta By Jenna Lippin Orlando—How do you make a great product even better? In the case of Mohawk’s revolutionary SmartStrand carpet, the answer is responding to consumers’ greatest needs by exponentially increasing the product’s performance attributes. According to Tom Lape, president of Mohawk Residential, SmartStrand has been the largest initiative in the 136-year history of Mohawk since the product’s launch 10 years ago. “But

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    Mohawk’s SmartStrand Unleashed campaign launches webisode series

Mohawk’s SmartStrand Unleashed campaign launches webisode series

Calhoun, Ga. — Mohawk continues to put the amazing soil- and stain-resistance benefits of SmartStrand carpet to the test. This year, Mohawk introduced the world to “Mo,” a messy, four-legged yellow lab who serves as a regular correspondent on the nationally-syndicated The Better Show. Now, Mohawk is launching Mo’s webisode series, Make Room for Mo, to showcase the durability and cleanability of SmartStrand. According to the company, the fun-filled series, available

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    PET developments address color, performance

PET developments address color, performance

July 7/14, 2014; Volume 28/Number 2 By Louis Iannaco With the development of soft carpet fibers in recent years, there’s no doubt the proliferation of these super soft yet durable yarns into the marketplace has been the major trend in the soft broadloom category. Mills continue to perfect and fine-tune their soft products while at the same time working on the next big thing. So in addition to soft, or

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    Mohawk: Continuum drives PET; character wood is hard surface story for ’14

Mohawk: Continuum drives PET; character wood is hard surface story for ’14

January 20/27, 2014; Volume 27/Number 19 By Steven Feldman Dallas—The floor covering industry began its long climb from the depths of the downturn last year as retailers saw more customers walk through their front doors, something that is only expected to continue in the years ahead. With such a backdrop, much of Mohawk’s 2014 carpet introductions reflect the return of that diverse customer who may be seeking more than higher-end

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SmartStrand Unleashed ‘kicks off’ with major results

New York — Before a record 13.5 million people watched the Puppy Bowl on Animal Planet during Super Bowl Sunday, visitors to New York City were treated to a live “Puppy Bowl Experience” at Discovery Times Square. Mohawk was actively involved in the weeklong celebration, which created millions of consumer impressions for Mohawk and its retailers via a detailed plan encompassing digital, social and experiential components. As the official carpet sponsor

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    Mohawk’s 2014 national campaign targets pet lovers

Mohawk’s 2014 national campaign targets pet lovers

Dallas—Mohawk continues to put the amazing soil- and stain-resistance benefits of SmartStrand carpet to the test. Now that SmartStrand has successfully taken on zoo animals, messy kids and a cross-country tour of squirts and spills, Mohawk is going toe-to-toe—or paw-to-paw—with “Mo,” a messy, four-legged yellow lab, in some of the most unpredictable and unscripted moments ever.

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    Retailers ‘clean up’ with SmartStrand

Retailers ‘clean up’ with SmartStrand

September 2/9 2013; Volume 27/number 10 By Jenna Lippin SmartStrand Silk is not only billed as the softest carpet on the planet, but floor covering dealers are cleaning up with the product—both figuratively and literally. While the first leg of the License to Spill tour, conducted at multiple festivals on the East Coast during the first half of the year, demonstrated SmartStrand’s stain resistance and cleanability, retailers have been cleaning

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    Mohawk SmartStrand License to Spill tour hits the road

Mohawk SmartStrand License to Spill tour hits the road

Dalton — Mohawk’s SmartStrand with DuPont Sorona has proven itself to be the best, most demonstrably superior carpet ever made. From rhinos to messy kid challenges, Mohawk has continued to put SmartStrand carpet to the test and 2013 is no exception. This year, Mohawk is hitting the road and taking SmartStrand on a coast-to-coast License to Spill carpet showdown tour in partnership with nationally syndicated lifestyle television show, “The Better

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    Mohawk SmartStrand now available in area rugs

Mohawk SmartStrand now available in area rugs

Sugar Valley, Ga.—Mohawk Home is reintroducing a familiar name from its past, American Rug Craftsmen (ARC), with renewed design and style. “This is a change from American Rug Craftsmen brand, which Mohawk absorbed in 1993,” said Brandon Culpepper, vice president of specialty sales for Mohawk. “There is a void in the marketplace, and we see American Rug Craftsmen filling that void as the consumer landscape continues to change. Our research

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    Karastan offers up to $1,000 on consumer rebate during fall sale

Karastan offers up to $1,000 on consumer rebate during fall sale

DALTON, Ga.— Karastan is extending a consumer rebate offer this fall to entice luxury buyers to purchase floor covering. The offer is part of the semi-annual National Karastan Month sales event, which is underway now through November 6. Consumers can earn up to $1,000 cash back on select styles, including Karastan’s premier wool, Metropolitan Collection, SmartStrand with DuPont Sorona, Wear-Dated and Stainmaster fibers.

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    Luxury meets savings during national Karastan month

Luxury meets savings during national Karastan month

DALTON — The perfect luxury design solution has never been more attainable. Karastan is extending a strong consumer rebate offer as part of its semi-annual National Karastan Month sales event. The rebate encompasses many of Karastan’s design-driven broadloom and rug styles, and includes Karastan’s premier wool, SmartStrand with DuPont Sorona, Wear-Dated and Stainmaster fibers. Consumers can earn up to $1,000 cash back on select styles during the celebration, which takes place

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    Optimism reigns as U.S. economy slowly improves

Optimism reigns as U.S. economy slowly improves

by Matthew Spieler Shanghai—With the U.S. economy starting to once again show signs of life and the Asian market continuing its strong growth trend, the 14th annual Domotex asia/ ChinaFloor (DACF) was filled with plenty of optimism. The upbeat spirit was seen by both visitors and exhibitors and across all product segments on display—even by those who were not selling or buying products. “It’s been too busy,” proclaimed Bert Van

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    Suppliers set to jumpstart sales via spring promos

Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered.

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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