Tag "social media"

    Technology: Mohawk’s Omnify program drives results for retailers

Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine

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    Floors & More: Members urged to take ‘unconventional’ approach

Floors & More: Members urged to take ‘unconventional’ approach

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Leesburg, Va.—Thinking outside the box can help dealers discover new ways to grow their businesses. That was the primary message Floors & More management sought to drive home to members in attendance at its summer convention here. The message correlated directly to the theme of the conference, “Unconventional.” The two-day convention provided Floors & More members the opportunity to

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Guest Column: Best practices in digital image management

Guest Column: Best practices in digital image management

February 27/March 6, 2017: Volume 31, Issue 19 By Phil Kenyon   The use of the Internet and mobile devices as a means of researching products is increasing on a steep exponential curve. This is particularly true in the flooring industry—where there is a strong correlation to fashion and design and, hence, a heavy emphasis on visuals. Now, more than ever, retailer/manufacturer websites represent a major portal for your customers

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    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Social media: Leveraging Instagram to build your target audience

Social media: Leveraging Instagram to build your target audience

November 21/28, 2016: Volume 31, Number 12 By Ayme Sinclair, marketing director, Stanton Carpet We’ve all heard that social media marketing is something today’s retailer can scarcely afford to ignore. But with so many options, where should one start? Usually Facebook is the No. 1 answer. After all, it has the most amount of users (1.31 billion) and is the one most retailers already understand. But building an audience of

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Marketing Mastery: The growing importance of online reviews

November 7/14, 2016: Volume 31, Number 11 By Jim Augustus Armstrong I was on Amazon recently to purchase individually wrapped computer screen cleaners, trying to decide between over a dozen options. I read several reviews to help me make a decision on what turned out to be a $19 purchase. How many times have you done the same thing for minor purchases? For that matter, how many times have you

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    Digital Marketing: USFloors leverages the web

Digital Marketing: USFloors leverages the web

November 7/14, 2016: Volume 31, Number 11 Digital needs the real world. USFloors would not have become an innovative flooring industry leader without its dealer network, and we are extremely proud of these relationships. Our dealers are key to making our solution-based digital marketing successful. USFloors thinks of its digital presence as a referral network. We listen to our dealers’ needs, analyze what works well and continuously strive to improve

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    Digital Marketing: Shaw online tools = success

Digital Marketing: Shaw online tools = success

Today’s consumer has more access to information than ever before. They demand that the companies/brands they do business with provide a powerful and engaging experience. Through in-depth consumer research, Shaw Floors intimately understands the desires of the flooring consumer and utlitizes those insights to develop a portfolio of award-winning, industry-leading tools to help retailers ldeliver exactly what the consumer wants. Shaw makes it easy to leverage its investment and put

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    Guest column: Adapting to survive in today’s changing world

Guest column: Adapting to survive in today’s changing world

November 7/14, 2016: Volume 31, Number 11 By Vinnie Virga Once upon a time it was easy to be successful at marketing to consumers. You ran a great ad in the Sunday paper, came up with a really creative radio or TV spot, opened your doors and voila, it rained business. The key to succeeding in today’s media-saturated world is a little different. In the past, if you did a

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    Digital Marketing: Putting social media to work for your business

Digital Marketing: Putting social media to work for your business

Expert advice on helping dealers take the virtual plunge November 7/14, 2016: Volume 31, Number 11 Achieving success at retail in today’s high-tech marketing, media-rich world requires a departure from traditional consumer-outreach thinking. Experts the world over agree that a solid social media strategy should be at the core of any marketing program. That begs the question: What’s the best way to get started? It might sound elementary, but the

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    Social media: Mobile usage soars, Facebook maintains appeal

Social media: Mobile usage soars, Facebook maintains appeal

June 20/27, 2016; Volume 30, Number 26 By Jenna Lippin People are spending more time immersed in Google, Facebook and iMessage, among other apps. That’s according to comScore’s Cross Platform Future in Focus 2016 study, which shows more than half the time spent on social media in 2015 was via smartphone apps. “The smartphone app is the dominant platform in the U.S., now accounting for 61% of all social media

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    Social media: Visual platforms, mobile devices continue to gain traction

Social media: Visual platforms, mobile devices continue to gain traction

June 29; Volume 30/Number 1 By Nadia Ramlakhan More and more retailers are realizing the importance of making an initial connection with potential customers online as the impact of social media continues to skyrocket. To maximize the full potential of these digital platforms, business owners have shifted marketing efforts toward popular outlets like Facebook, Twitter, Instagram, Pinterest and Houzz. Not surprisingly, Facebook is still leading the way with 81% reach

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Floor Covering News

Press Release

InstaFloor partners with Duracryl

Farmers Branch, Texas—Duracryl International B.V. and InstaFloor N.A. have formed a partnership, whereby InstaFloor will support and market Corques Liquid Lino (CLL), a liquid self-leveling linoleum product, in the North

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Crossville launches new gauged porcelain tile panel collections

Crossville, Tenn.—Crossville has announced the introduction of two gauged porcelain tile products: Calce and Cava. Neutral colors and delicate nuances mark the face of Calce, a line inspired by wet

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INSTALL announces Canadian National Apprenticeship Competition winner

Glassboro, N.J.—The best floor covering apprentices in Canada recently convened in historic Charlottetown, Prince Edward Island, for a unique installation competition. Marking its 25th anniversary, the United Brotherhood of Carpenters

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