Tag "spotlight"

    Spotlight: Karndean Designflooring makes it easier to sell more

Spotlight: Karndean Designflooring makes it easier to sell more

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   For retailers navigating the sea of LVT products, diversity is the key to success, experts say. This differentiation can be found in product design and development as well as experiences with a particular manufacturer. Karndean Designflooring aims to provide retailers with opportunities to increase their business via exclusive designs, top-notch customer service and creative marketing materials. “At Karndean, we

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    Manufacturer spotlight: Uniboard striving to become retailers’ go-to supplier

Manufacturer spotlight: Uniboard striving to become retailers’ go-to supplier

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Laval, Quebec, Canada—Uniboard is working hard to dispel the outdated notion that it is just a laminate flooring producer. With its recent foray into the engineered hardwood flooring sector and, now, the rigid core arena, the quality-minded manufacturer is seeking to establish itself as the go-to source for retailers and distributors seeking an array of well-made, hard surface products.

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    Resilient: LVT offerings, exclusivity lift Karndean Elite dealers

Resilient: LVT offerings, exclusivity lift Karndean Elite dealers

February 13/20, 2017: Volume 31, Number 18 By K.J. Quinn   A major part of any flooring maker’s success is its aligned dealer network, and Karndean is no exception. The specialty LVT supplier is investing in new product development, merchandising and business support services to help boost awareness of elite members’ stores while growing their sales of Designflooring products. “We have been with Karndean for three years,” noted Steve Delamore,

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    Spotlight: Nature Flooring focuses on the fundamentals

Spotlight: Nature Flooring focuses on the fundamentals

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   Nature Flooring isn’t one of the largest players on the market, but it’s certainly looking to become one of the most exciting and dynamic players. The strategy, according to the company, is to continue to build on its growing distribution network while offering innovative products designed to pique retailer interest. “Our strategy for next year is to try to

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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