Tag "strategies"

    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

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    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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Dear David: The cost of negotiations

May 22/29, 2017: Volume 31, Issue 25 By David Romano   Dear David: I recently had a discussion with my sales associates about the current mindset of consumers regarding negotiations and the true cost of discounting. They got defensive and said the ability to negotiate is an important tool to closing sales. I disagree but need some advice or data to counter. Can you help? Dear Owner, The most common

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    How the experts navigate industry’s biggest event

How the experts navigate industry’s biggest event

January 16/23, 2017: Volume 31, Number 16 By Ken Ryan   It’s crazy, energizing, fun and tiring. And that’s just the first day. The International Surface Event (TISE), a.k.a. Surfaces, the flooring industry’s largest event, is two and a half days of fast-paced action with executives pounding the pavement from early in the morning until late at night. “Surfaces is still the best all-round flooring show to attend,” said Sean

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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