Tag "technology"

    Al’s Column: Optimizing color in your website design

Al’s Column: Optimizing color in your website design

April 24/May 1, 2017: Volume 31, Issue 23 By Phil Kenyon   You’ve probably spent months with your creative agency figuring out how to make your website more appealing to your customer base. No doubt you have researched how to make your site easy to navigate, and you’re gauging traffic and gathering as much useful information as you can to figure out how to convert interest into actual sales. However,

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    Burke named digital marketing coordinator for Mullican Flooring

Burke named digital marketing coordinator for Mullican Flooring

Johnson City, Tenn.—Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s headquarters here. In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social

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WFCA revamps online presence to streamline communications, expand member benefits

Dalton, Ga.—The World Floor Covering Association (WFCA) has unveiled its new website, which is part of the association’s overall initiative to expand benefits for members and enhance communications. Along with an extensive line-up of carefully curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites. The new consolidated web address is wfca.org. The website offers

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    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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Marketing mastery: The power of social proof

March 13/20, 2017: Volume 31, Issue 20 By Jim Augustus Armstrong   “Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax bills cut by

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    Shaw LVT plant ramps up

Shaw LVT plant ramps up

March 13/20, 2017: Volume 31, Issue 20 By Steven Feldman   Ringgold, Ga.—Three months after its first planks rolled off the line, Shaw Floors is already strategizing to manufacture more of the LVT and WPC products in its portfolio out of its brand spanking new facility here. After a substantial investment to convert the former Shaw Rugs facility to domestic LVT production, the game plan all along was to start

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    FCICA doubles down on educational initiatives

FCICA doubles down on educational initiatives

March 13/20, 2017: Volume 31, Issue 20 By Ken Ryan   San Antonio—FCICA, the flooring contractors association, commemorated its 35th annual convention here by refocusing on its principal values: education, training and enhancing the skill sets of its core constituency—the professional installation manager. “From what I have seen over the last six years, I think this group is as healthy as it has ever been—not just financially but in terms

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    Karndean Designflooring helps homeowners with new web tools

Karndean Designflooring helps homeowners with new web tools

Export, Pa.—Karndean Designflooring is on a mission to help homeowners find the perfect floor for their home with its new online Style Finder and Moodboard web tools. With more than 200 products to choose from, Style Finder is designed to inspire and help users narrow down their choices when looking for a wood or stone design to suit their individual style. Users are asked several simple questions about their style

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    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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    Technology: Quick-Step helps dealers take digital leap

Technology: Quick-Step helps dealers take digital leap

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Quick-Step, known for its laminate, hardwood and luxury vinyl flooring, is also making strides in helping retailers on the digital marketing front. Three of its most recent programs—Blogger Influencer Outreach, Quick-Step Toolbox and Style My Floor—all provide retailers with materials to help digitally inform and inspire consumers, close sales and bring customers from the retailers’ websites into their

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    Technology: Xintory links buyers and sellers of overstock goods

Technology: Xintory links buyers and sellers of overstock goods

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Of the many challenges facing the flooring industry, dealing with excess inventory, seconds, drops and outdated samples is high on the list. This should come as no surprise given the relatively high rate of product turnover in flooring. However, one company has developed an innovative, high-tech solution to this perennial problem. Brooklandville, Md.-based Xintory (short for “inventory exchange”)

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    Guest Column: Best practices in digital image management

Guest Column: Best practices in digital image management

February 27/March 6, 2017: Volume 31, Issue 19 By Phil Kenyon   The use of the Internet and mobile devices as a means of researching products is increasing on a steep exponential curve. This is particularly true in the flooring industry—where there is a strong correlation to fashion and design and, hence, a heavy emphasis on visuals. Now, more than ever, retailer/manufacturer websites represent a major portal for your customers

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    Technology: My Flooring Warranty helps retailers stay relevant

Technology: My Flooring Warranty helps retailers stay relevant

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Retail experts believe the key to generating repeat business and developing long-term relationships with customers lies in maintaining consistent contact even after the job is complete. My Flooring Warranty says it offers the tools to help floor covering dealers accomplish that goal. How it works: My Flooring Warranty takes customers’ data into a portal and strategically plans

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Floor Covering News

Press Release

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps

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Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division,

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Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative

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