Tag "WPC"

    Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 5/12, 2018: Volume 33, Issue 19 By Reginald Tucker   For all the talk about laminate’s demise in the face of intensifying pressure from competing hard surface categories, the now-mature product segment is proving it has staying power. Ongoing innovations in the form of dramatically improved resistance to moisture, ultra-realistic replications of natural materials like wood and stone, and upgrades in surface texture and product performance are keeping the

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    Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

February 5/12, 2018: Volume 33, Issue 17 By Lindsay Baillie   There’s a common thread among the plethora of new resilient flooring products introduced at Surfaces: They all aim to make it easier for retailers to sell and consumers to understand. A majority of the manufacturers at the event noted that the resilient market is saturated with products—a phenomenon that can cause confusion for distributors, retailers and consumers alike. To

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    MFA finalizes category names

MFA finalizes category names

Calhoun, Ga.—Rigid core vinyl products have gained massive market reception over the past few years. Rapid growth, technological advancements and many new products in the market have contributed to significant retailer and consumer confusion. The Multilayer Flooring Association (MFA) was organized in 2016 to set performance and safety standards for this emerging category as well as clear up the confusion for the flooring industry. After multiple meetings and considerable industry

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    Resilient: Suppliers pull curtain back on their variations of WPC/rigid core

Resilient: Suppliers pull curtain back on their variations of WPC/rigid core

November 20/27, 2017: Volume 32, Issue 12 By Ken Ryan There are many conflicting representations of what constitutes WPC (waterproof core, as we call it) and rigid core (solid polymer core) in this explosive resilient subcategory. The nascent Multilayer Flooring Association, which is tasked with setting the standard, recently met and agreed the multilayer flooring category is separated into two primary categories—WPC and SPC. But within those acronyms lie many

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    Marquis: The best is yet to come in hard surfaces

Marquis: The best is yet to come in hard surfaces

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   It is not uncommon these days for a mid-sized carpet mill to get involved in hard surfaces and try to catch the wave that is the LVT/WPC/rigid core movement. What is uncommon is for that mill to have genuine success to the tune of double-digit growth year over year. Marquis Industries made the leap into the luxury vinyl world

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    Distribution: Wholesalers reap rewards of the red-hot LVT/WPC categories

Distribution: Wholesalers reap rewards of the red-hot LVT/WPC categories

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Most would agree that year-over-year growth among flooring distributors isn’t what it once was, especially in relation to pre-2006 recession rates. Today distributors are eking out much smaller gains, around 3%-5%, with those that choose the right product mix enjoying the most success. “You could be doing all the right things, but if you don’t have the right product

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    Spotlight: Southwind provides retailers with the complete package

Spotlight: Southwind provides retailers with the complete package

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Southwind Carpets, a division of Cherokee Carpet Industries, has been known for providing a range of residential and Main Street commercial carpets to dealers throughout the U.S. and abroad. Since its hard surface division launched in 2015, the company has added LVP, WPC and hardwood collections to its portfolio—providing retailers with the complete flooring package. Southwind’s leap into hard

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    Distributors give thumbs up to Raskin’s Acrylx

Distributors give thumbs up to Raskin’s Acrylx

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As the WPC/rigid core subsegment of LVT continues to rise in popularity, flooring distributors are looking to get in on the action by partnering with suppliers who can deliver best-in-class looks. Raskin Industries’ Acrylx, a solid surface waterproof floor, fits that bill, they say. “We are amazed by the rapid industry shift to the rigid category and were lucky enough

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    Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

July 31/Aug. 7: Volume 31, Issue 4 By Lindsay Baillie The resilient category continues to follow its blazing path from 2016 with aggressive growth just six months into 2017. Industry observers attribute this activity once again to the industry’s “darlings”—LVT, WPC and rigid core. Based on FCNews research, LVT and its subcategories accounted for 42.3% of residential volume and 67.6% of residential dollars in 2016. Observers expect numbers in 2017

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    MFA seeks to set the pace for WPC

MFA seeks to set the pace for WPC

New association created to establish standards for nascent composite core category FCNews Ultimate Guide to WPC: July 17/24, 2017   The laminate flooring industry has NALFA, while NWFA sets standards in wood manufacturing and installation. RFCI covers the resilient sector; carpet has CRI. So when it came time to launching an association that would begin setting standards for the WPC/composite core segment, several industry leaders took the lead in creating

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    WPC: Common ways to lay it down

WPC: Common ways to lay it down

FCNews Ultimate Guide to WPC: July 17/24, 2017   While WPC-type products may be relatively new to the flooring industry, many boards can be installed using existing installation methods. Of course, installers are advised to follow the manufacturer’s recommendations for their specific product lines. Following are some tips and installation guidelines specific to COREtec plank and tile flooring. (In 2014, COREtec Plus transitioned from a drop & lock glueless profile

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    Retail education: The real science behind WPC

Retail education: The real science behind WPC

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Bill Treiber   The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP product sector has accelerated in recent years. In this article, I explain what WPC is and how it differs from other products in the market. Though it may be defined differently depending on the person/company you ask, WPC cores are basically a mixture of

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    Dealers get creative in their positioning

Dealers get creative in their positioning

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring retailers often talk about the persuasive effect a good story has on selling a product. With WPC/rigid core, they not only have a good story to tell, they have a means to demonstrate its waterproof properties. As the product category evolves, the way flooring dealers treat these products in their stores will change accordingly. Most certainly they

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    Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

FCNews Ultimate Guide to WPC: July 17/24, 2017   In the mid-1990s, Pergo paved the way for a brand new category—laminate flooring—in the U.S. market. Initially, the category generated a lot of buzz and excitement (and perhaps some overzealous product claims) before experiencing a fairly rapid shakeout of players. During that same decade, other innovators such as Anderson and Mannington introduced the industry to rustic and hand-scraped floors. Not too

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    Distributors rally around WPC, rigid core

Distributors rally around WPC, rigid core

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never cracked builder or commercial in a meaningful way due to inherent limitations and perhaps a little overselling of its purported performance attributes. “It

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Floor Covering News

Press Release

Novalis helps Crescent Hardwood Supply celebrate 100 years of service

Toronto, Canada—Crescent Hardwood Supply recently celebrated 100 years of service to the coastal southeast with a traditional crawfish boil. Novalis Innovative Flooring was on hand to sponsor the musical entertainment, as

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NAFCD enters strategic partnership with Market Insights

Chicago—The North American Association of Floor Covering Distributors (NAFCD) has joined a strategic partnership with Market Insights of Reading, Pa. The partnership is designed to deliver NAFCD member firms with

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Dal-Tile wins exclusive tile provider status

Dallas—Dal-Tile Corporation was recently named as the exclusive tile provider for Woodside Homes. With both companies keenly focused on offering products rich in style and design, this relationship provides homebuyers

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