Visuals drive high-end resilient products

Home News Visuals drive high-end resilient products

Though some buyers are looking for deals, choice flooring in the home adds a certain something beyond higher prices. That something is identified as the “wow” factor by Paul Mixon, manager of resilient business, Mannington. Beautiful floors that catch a visitor’s eye are not only good for the buyer, but ultimately for the retailer. A successful installation in the home is a great product display for new buyers. “This is the best kind of referral and will result in a motivated shopper who knows what she wants, where to get it and is ready to pay.”

High-end floors also help retailers distinguish themselves from other stores, particularly big boxes. “They send the message that a retailer carries only quality products and can be trusted because they only sell the best,” said Gary Finseth, director of marketing, Tarkett Residential. This kind of recognition is another way to generate referrals from satisfied customers.

Armstrong

Long known for its expertise in the vinyl category, the manufacturer last year introduced Alterna premium tile. Over- sized 16 x 16 tiles are suitable for mixing and matching in unique patterns, distinctive textures and natural colors, according to Allen Cubell, vice president of residential resilient. Further variations can be applied in grouting options: color coordinating, contrasting or none at all.

He attributes awareness of its higher-tier products to brand awareness. “A brand they know they can trust gives them confidence they’ve made the best choice.” He added that retailers can take advantage of that brand awareness and interest. “That brings consumers to our Web site, where they educate themselves on the products and generate qualified leads.”

And even with higher-end shoppers, value is always part of the buying equation. “Close the customer with the value of vinyl,” Cubell advises. “She can walk away with these high-end vinyl products without putting an enormous dent in her pocketbook.”

Must Read

New home sales fall in June

Washington, D.C.—Sales of newly built, single-family homes fell 6.6% in June to a 676,000 seasonally adjusted annual rate, according to newly released data by...

FloorCon 2021 offers real-world solutions

By Reginald Tucker FloorForce, organizers of the FloorCon 2021 conference slated to take place at the Hyatt Regency in Sarasota, Fla., Nov. 17-19., has...

Ceramics of Italy Tile Competition winners selected

Orlando, Fla.—Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Agency selected the winners of the 2021 Ceramics of Italy Tile Competition...

Unilin partners with Tacon Decor

Waregem, Belgium—Unilin Technologies, a provider of patents and technologies, has partnered with Tacon Decor, which specializes in coating and laminate options for decorative surfaces. Unilin...

Wood: Canadian suppliers look to stand out

By Reginald Tucker When it comes to hardwood flooring sourcing, so much of the focus has been trained on Asia—rightfully so given the manufacturing...

NAFCD + NBMDA Convention registration opens

Dallas, Texas—Registration for the 2021 NAFCD + NBMDA Annual Convention is officially open. After having to conduct last year's event from a digital distance, the North American...
Some text some message..
X