Visuals drive high-end resilient products

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Earthwerks

Luxury vinyl tile (LVT) is at the higher end of the resilient product line, especially with the manufacturer’s Legacy Collection. Six designs are available on 5 x 48 vinyl planks with a 4 mil protective finish, said Don Evans, vice president of sales. “Beveled edges and ends create an exceptionally elegant look and we are particularly excited about how we captured the exotic wood looks.”

Quality also comes across in the visuals. “The new consumer wants more bang for her buck, something unique and high quality at a fair price,” Evans said. “There is a lot more design and decorating that can be done with LVT and high end products.” He added the mill advertises the Legacy collection differently, marketing to the dealer with displays and brochures.

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