The industry’s most powerful names
Brands are important because they make the purchase decision easier for consumers. This is a fact. The female consumer buys brands she knows and trusts. Recognized brands give her comfort, justification, bragging rights and peace of mind. This is true with everything she purchases, including flooring.
Mohawk has been building its brand for more than 130 years. Mohawk has spent millions of dollars communicating with the female shopper and building a trusted reputation. Mohawk reaches the consumer through TV, magazines, online and even in-store. All of these brand building efforts are designed to build awareness, favorability and confidence in the minds of the consumers, as well as guide them into our retail partner stores.
Brand building is so important to Mohawk we spend a significant amount of time and resources studying the consumer. What she likes, how she shops. Our ever-ending quest is to improve her over-all brand experience. From this research, we know quite a bit. We know Mohawk has the highest recognition among consumers of any carpet manufacturer brand, and is among the most recognized brands in all of home furnishings. We know what consumers look for when they shop for flooring and we incorporate our learning into the support we pro- vide our retail partners. We even study what motivates her to purchase flooring today, helping direct our promotional campaigns.
Among female consumers, the five most recognized brands in flooring are Mohawk, DuPont, WearDated, Scotchgard, and Stainmaster. Mohawk is the only manufacturer providing the power of all these premium brands, and we leverage the power of these brands for our customers.
When you are considering product assortment and brand building in your local market, make sure you align yourself with a proven name your female consumers know and trust. Consider the most recognized manufacture brand in flooring—Mohawk— because Mohawk can help make the purchase decision easier for your customers. And this leads to greater profit for you.