Boa-Franc launches Mirage sales event

HomeNewsBoa-Franc launches Mirage sales event

SAINT-GEORGES, QUEBEC, CANADA—Boa-Franc, maker of Mirage hardwood floors, has unveiled a sales event mill officials say will have consumers “falling in love” with its products.

The “Fall in Love with Mirage!” sales event runs through Nov. 20 and gives consumers the opportunity to earn a rebate of up to $750 on the purchase of any qualifying product. During the event, consumers can take advantage of a mail-in cash rebate on all Mirage Classic, Engineered and Lock lines—regardless of species, color or board width, noted Luc Robitaille, vice president of marketing.

Consumers can earn one of three rebates depending on the amount of flooring they purchase: $125 for purchases of 200 square feet to 449.9 square feet; $300 for 450 square feet to 999.9 square feet, and $750 for sales of 1,000 square feet or more.

“In the fall, many consumers want more warmth and comfort in the home,” Robitaille noted. “Thanks to the cash rebate offered on our Mirage hardwood flooring, now is the perfect time to save big while enjoying the quality for which Mirage floors are known.”

For more information, call 418.227.1182.

Must Read

TISE launches new partnership with ASID

Las Vegas—Registration is now open for the ASID Inside Surfaces Tours, a joint venture between The International Surface Event (TISE) and the American Society...

Executive forecast 2024: No signs of stopping resilient flooring

Despite headaches within the economy —namely high interest/mortgage rates— resilient flooring suppliers are pointing to continued growth in 2024. While it may not be...

Retailers laud Mohawk’s new PureTech collection

Mohawk is in the midst of what it describes as a “Resilient Revolution,” an aggressive category promotion campaign led by its newly launched PureTech...

Building awareness by sharing our stories

Women have been integral to the flooring industry for quite some time. I proudly continue the legacy of my father as a second-generation flooring...

Executive Forecast 2024: Better days ahead for the flooring industry

It’s only a matter of time before the flooring industry is released from inflation’s grip and suppli­ers and their retail partners can take full...

Observations from the road and a blueprint for success

The best way flooring retailers can become more profitable and professional is to learn from other retailers. But here’s the carrot: They don’t necessarily...
Some text some message..
X