Boa-Franc launches Mirage sales event

HomeNewsBoa-Franc launches Mirage sales event

SAINT-GEORGES, QUEBEC, CANADA—Boa-Franc, maker of Mirage hardwood floors, has unveiled a sales event mill officials say will have consumers “falling in love” with its products.

The “Fall in Love with Mirage!” sales event runs through Nov. 20 and gives consumers the opportunity to earn a rebate of up to $750 on the purchase of any qualifying product. During the event, consumers can take advantage of a mail-in cash rebate on all Mirage Classic, Engineered and Lock lines—regardless of species, color or board width, noted Luc Robitaille, vice president of marketing.

Consumers can earn one of three rebates depending on the amount of flooring they purchase: $125 for purchases of 200 square feet to 449.9 square feet; $300 for 450 square feet to 999.9 square feet, and $750 for sales of 1,000 square feet or more.

“In the fall, many consumers want more warmth and comfort in the home,” Robitaille noted. “Thanks to the cash rebate offered on our Mirage hardwood flooring, now is the perfect time to save big while enjoying the quality for which Mirage floors are known.”

For more information, call 418.227.1182.

Must Read

WFCA extends Scott Humphrey’s tenure through 2028

Dalton—The World Floor Covering Association (WFCA) has extended CEO Scott Humphrey’s leadership through January 2028, with the option for renewal on a yearly basis....

High-tech tools to help dealers up their digital game

"The job to improve is never finished,” said Aaron Lee, CEO of Smith.ai, a firm specializing in automated voice systems. His statement reflects the...

Portobello America unveils wall tile collections

Atlanta—Portobello America (PBA) will be unveiling a portfolio of wall tile collections at Coverings 2024 here, Booth #7320 in Hall C. Designed to...

Mobile Marketing named Google Premier Partner

Pottstown, Pa.—Mobile Marketing was recently named a Premier Partner in the Google Partner program for 2024. “We are proud to have received the Google Premier...

Mapei sponsors Indy Race Car royalty

Deerfield Beach, Fla.—Mapei, a leading global manufacturer of adhesives, sealants and chemical products for the construction industry, will unveil the No. 98 Mapei/CURB Honda...

Mohawk campaigns commemorate Earth Day

Calhoun, Ga.—Mohawk is commemorating Earth Day by highlighting its commitment to planet-friendly flooring products and initiatives such as PureTech and the “Live Pure” campaign. “With...
Some text some message..
X