Here are another couple responses we got to Steve Felman’s editorial, Empire: Not an empirical experience. As always, please feel free to send your responses/impressions/ideas/musings to us via the site, email or Facebook.
I just read your “Empire” editorial and laughed my butt off. Awesome piece! Not only did you make me laugh, you addressed a troublesome issue in the industry, gave your readers ammunition for the fight, and proved your value both as an industry leading magazine and an expert.
I read and enjoy your column very much and the one from Sept. 13/20 really hit a nerve. I had a similar experience where, not only were we 30% cheaper for better material, I had to convince the customer that next day installation was in Empire’s favor, not theirs.
I have been preaching this for years, along with free installation from the big boxes, free labor or rooms, etc. It’s very hard for me to believe the consumer is that gullible and trusting, like sheep to the slaughter. I’ve always wanted to run an ad that tactfully says “do you believe that crap…really?”
Most times that I bring it up around flooring people I’m the consumer has a bit of larceny in them and falls for all the “70% off” and the like. I guess the million-dollar-question is how do you get to the public before its too late and convince them it’s the amount they write on the check not how you get there. I guess we just keep plugging along trying to educate.
Thanks for all your insight.
Best Flooring Inc.