ATLANTA—The market that for more than half a century has powered the area rug industry is locked and loaded for its 2011 winter edition. Once again, AmericasMart officials are preparing to unveil the best-of- the-best at next month’s Atlanta International Area Rug Market featuring the National Oriental Rug Show (NORS).
“AmericasMart creates the stage on which manufacturers, designers and sales representatives unveil new lines, launch designs and introduce categories,” noted Chas Sydney, senior vice president, area rug/external business development.
Dates for the market are from Jan. 13 to Jan. 16, while the market temporaries will be on display from Jan. 14 to Jan. 16. Area rug temporaries will once again support the four floors of permanent area rug product.
Highlights of the area rug show include, as always, the world’s largest single product collection as well as several suppliers making their debuts at the market. For more information on exhibiting or attending the show, call 404.220.2384.
The company will launch additions to a pair of recently launched rug collections: Ellington and Sienna. Ellington rugs are embellished with “the works” and will provide a melodious cadence at a very affordable price point, noted Tom Morris, national sales manager.
The traditional and transitional styles in this line begin in India, where 60-count, wool and silk yarn is hand-tufted and acid washed. “Hand carving provides the finishing touches to make a rug that will create harmony in any décor,” he said.
Sienna, 828’s newest line, features striking floral designs. “One of the characteristics that sets this line apart is a two- toned background that gives off a space-dyed look,” Morris said.
Made of 100% polyester and hand-hooked in China, Sienna is available in a full range of sizes at a very attractive price point. “We designed this line to make your sales bloom with gorgeous margins,” he explained.
Morris noted that 828 is looking forward to a much better 2011. “We feel consumer confidence is improving and that will translate to higher sales. We’re already seeing signs of that improvement in October, November and December. We are well positioned in the market to offer dealers and their customers moderately priced, attractive and versatile rugs. Our goal in 2011 is to service the heck out of our dealers.”
The supplier is featuring a new collection of wool and viscose hand-tufted rugs from India. The Monte Carlo collection, a 16-design assortment, offers traditional as well as transitional designs with updated colors for today’s marketplace, noted Chuck Cashin, vice president of sales.
In addition, Amici will be showcasing the Morena collection, a hand-tufted collection, manufactured in India, inspired by the Ikat weaving style, one of the oldest forms of textile decoration. “We are also offering an exclusive collection of high-quality Persian rugs and a new assortment of 16/16 Pak Persian rugs.
“Along with the new collections we continue to add new designs to a number of existing collections,” Cashin added. Specifically, Amici will be featuring approximately 60 new designs between its Aboriginale, Bosio and Ponte Vecchio lines, all hand-tufted in India, as well as its Capri, Naples, Sardinia and Tuscan III collections, an assortment of hand-knotted wool/silk blends and all-wool rugs from Nepal and Pakistan.
The company will be continuing its New Style Point of View with a number of introductions. “Big, bright and beautiful florals define our new hand-tufted Bloom collection,” noted Alan Robertson, vice president of sales. “A combination of normal and high-twist Argentinean and Indian wool yards provide a prime foundation. Viscose kicks it up a notch for added sheen.” Hand-tufted in India, a 5 x 8 rug may retail for $599.
Stylized Ikat designs on a multi-textural ground of cut and loop wool and viscose make up Marrakesh. Hand-looped and cut in India, the “stylish” Marrakesh is available in two colors and retails for $699.
Convertibles by Capel offer a unique dual-sided tufted construction allowing two looks for the price of one. Offered in seven colors in varying textures of loop and cut pile, 14 patterns represent transitional, traditional and modern design. Hand-tufted in India, these wool rugs are double washed. Suggested retail for a 5 x 8 is $799.
Ombre is a braided addition to its Kevin O’Brien for Capel Rugs line. “In this collection soothing, nature-inspired tones create an interesting ombre effect in this stylish, yet comfortable collection,” Robertson said. Composed of a natural/ synthetic blended fiber, Ombre is reversible and made in the USA. A 5 x 8 retails for $499.
Designed to dress up today’s versatile entertaining spaces, the mill’s new Sundial rug— part of its Five Seasons Collection—features an intricate tiled motif that adds flair to floors both inside and outside the home, noted Ron Couri, CEO. “Power-loomed of 100% Courtron polypropylene, the flat woven surface is mold and mildew resistant and UV stabilized to retain its color. Offering an eco-friendly appeal, this durable rug is also 100% recyclable.” Originating in Turkey, the 5’3” x 7’6” rug has a suggested retail price of $109.
New to the Moonwalk Collection, Spindle Leaf offers a fresh, contemporary-casual look. “Spindle Leaf is fashioned in a whimsical shag construction and features a large-scale pattern that makes a bold style statement,” Couri said. “Face-to-face Wilton woven of 100% heat-set Courtron polypropylene, this plush, power-loomed area rug also provides supreme durability.” Manufactured in Belgium, the 5’3 x 7’6 rug has a suggested retail price of $199.
The mill’s Heritage Kirman Crimson is based on a classic rug the company originally introduced in 1941. “This timeless beauty brings back the signature textiles of Persia with curvilinear and graceful floral designs, rich color, the intricate use of multiple borders and a field thickly strewn with blooms and arabesques,” said Tammy Foubert, product manager. “It’s a new addition to the Original Karastan Collection and will be offered in three colorations: a traditional palette featuring crimson, brown and tan with blue accents; and two soon-to-be-announced updated palettes focusing on fresh, fashion-forward shades.”
The Heritage Kirman Crimson is woven on an Axminster loom of soft and durable New Zealand wool. It coordinates with Karastan’s Bella Rosa, another classic beauty in brilliant red, she added, and is available in three fashion-minded colorations to create vivid and lively decorating solutions.” Three sizes are available. A 5’9 x 9 retails for $999.
The company will feature many introductions in Atlanta, said Wendy Reiss, manager of sales and marketing. “It isn’t rare for us to have 250-plus introductions. We will be focusing on new designs in some of our best selling collections to update rack assortments and provide a breath of newness.
Introductions to existing collections will consist of handtufted lines of Bali (polyacrylic), Bliss (polyester super soft shag) Signature, Catalina, Emerald, Chateau, Ruby (hand-carved, handtufted wool) and machine-woven Cambridge and Corinthian.
“New introductions and collections will consist of some brightly colored polyester hooks, a new frieze construction and some new, metallic-colored, hand-tufted pieces,” Reiss concluded.
Kas will also be introducing a new catalog, website and Facebook page.
Price is on everyone’s minds, according to Marlys Giordano, the mill’s director of marketing and product development. As such, the supplier will offer a “great” selection of machine-made collections that won’t break the bank.
“Our new Dream collection is a beautiful group that features a drop-stitch technique, giving each design added texture and depth; Belmont is an assortment of traditional designs made in a rich polypropylene with a dense, supple hand,” she explained. “We will also be introducing some fabulous additions to our recently introduced Sydney and Sensations collections.”
New designs will also be available in the Delhi, ’Lil Mo, Spencer and Veranda collections, as well as a fresh assortment of one-of-a-kind rugs.
In addition to the area rug introductions, Momeni will be launching its new broadloom division in Atlanta with a full launch at Surfaces. “The collection is full of cutting-edge designs as well as casual and traditional motifs in several fresh color palettes,” Giordano said. All are 100% wool.
World Rug Gallery
The company will join the ranks of the world’s largest collection of area rug suppliers as a first-time exhibitor with a ribbon cutting at AmericasMart. The mill, which produces more than 5 million square feet of area rugs annually, secured 1,600 square feet of space (3-C- 3) on Floor 3 of Building 1. “We look to Americas- Mart—the leading resource for area rug buyers and professionals—to connect us with retailers from all over the world,” said Halil Kendirkiran, president.
World Rug Gallery, a family-owned business headquartered in Turkey and New York, is a major distributor of machine-made rugs. “We stock all designs seen in our catalog and strive to provide a variety of quality products to meet the needs of each and every one of our customers,” he said. “We keep our inventory fresh with continuous design and pattern introductions.
“World Rug Gallery’s mission is to provide its customers with excellent service, product assortment in various styles, shapes and color, along with quick delivery.”