DALTON—Real Simple, a consumer magazine for women, invited Mohawk to participate in its exclusive subscriber event, recently held at an upscale Chicago mall.
“Participating in events like Real Simple Nights shows consumers that we really believe in the Mohawk brand and are willing to invest in it,” explained David Duncan, vice president of marketing at Mohawk. “Real Simple’s readers were able to interact directly with Mohawk’s outstanding flooring products and see that we fit well with every lifestyle—whether she is a trendy single, busy working mom, or someone in between.”
Mohawk spokesperson and interior designer Taniya Nayak was on hand for the fun event. She consulted with ladies one-on-one, offering practical design tips and style advice from the floor up, as well as discussed the powerful stain and soil resistance of Mohawk’s revolutionary SmartStrand with DuPont Sorona carpet. Nayak is one of the nation’s most popular interior designers with successful shows currently airing on both HGTV and The Food Network.
Additionally, those who attended Real Simple Nights were able to see the power of Mohawk’s FloorCare Essentials first hand. FloorCare Essentials is Mohawk’s specially engineered, all-natural cleaning maintenance system that includes the following products: Carpet Stain Remover, Odor Eliminator, Hardwood & Laminate Floor Cleaner, and Tile & Grout Cleaner.
“The FloorCare Essentials line was a huge hit at Real Simple Nights,” added Duncan. “The ladies loved that these products help maintain the original beauty of the floor without endangering the health of their family and pets.”
Real Simple magazine attracts a wide range of brands for its Real Simple Nights event. In addition to Mohawk, this year’s participants included Sally Hansen, Haagen-Dazs, Rhone Valley Wines, and Barely There.
For additional news and other important information regarding Mohawk Flooring, retailers should visit MohawkToday.com.