NEW YORK—Nourison introduced the much-anticipated Joseph Abboud rug collection with a launch party recently at the company’s new showroom at 295 Fifth Avenue in New York City (FCNews, Sept/ 26/Oct. 3).
Co-hosted by Bernardo Rojo, creative director for JA Brand Group, the event was attended by members of the trade and consumer media as well as key buyers and retailers in the region.
The collection includes powerloom woven and handmade area rugs in a full range of sizes and styles. Officials from both companies said the rugs are reflective of the Joseph Abboud brand. They are made at Nourison’s manufacturing facilities.
The inaugural collection will be available this month at the High Point Home Furnishings Market, Oct. 22 to 27 in High Point, N.C.
“Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand” said Alex Peykar, principal at Nourison. “I am confident that its brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution will lead to a successful program that will be beneficial to both companies.”
Said Kenton Selvey, president of JA Brand Group, “We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with its focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud brand continues to expand.”
The partnership with Nourison is a part of a strategy to expand the Joseph Abboud brand as a leader in designer, premier lifestyle products across all categories of fashion and home products. At the same time, the licensing agreement will expand Nourison’s portfolio of home products into the realm of contemporary, high fashion that is characteristic of the Joseph Abboud brand, noted Peykar. He added Rojo will work with the Nourison development team on the design aesthetic and point of view of the area rug collection.
For more information, call 201.368.6900 ext. 2252.