Deerfield Beach, Fla.—Placing new, modern tile over existing tile has just become much easier with the introduction of MAPEI’s innovative ECO Prim Grip, a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time, labor or dust of scarification. This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates, and it can be applied with a roller in only one coat. A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes. Low odor and VOC compliance make the product safe for use in occupied interior environments.
“In the current market environment, the most critical requirements for installations are that they be quick and have reduced environmental impact,” said Brian Pistulka, Business Manager for MAPEI’s Tile & Stone Installation Systems. “ECO Prim Grip will provide a solution for repairs and renovations in residential and commercial markets at a lower overall cost. We believe this bond-promoting primer will quickly find favor with the installation community, and we look for ECO Prim Grip to deliver a solid base for MAPEI’s tile installation systems.”
ECO Prim Grip was launched at the Surfaces Expo trade show in Las Vegas, January 24-26, 2012. Daily demonstrations of the product in conjunction with MAPEI mortars and grouts were given for the public and the press by MAPEI Technical Representatives.