Dalton — A key individual behind Capital One’s “What’s in your wallet?” campaign and the appeal of L’Oreal cosmetics will be guiding the marketing campaigns for Beaulieu of America. After an extensive search, Ralph Boe, CEO of Beaulieu Group, announced the selection of Gary Fisher as executive vice president of marketing for the company’s residential products.
“[Fisher] is a 20-year veteran leading some of the best known consumer brands around,” said Boe. Those brands include Nabisco, Corning, L’Oreal, Choice Hotels, Capital One Financial and others. “With his background and special areas of expertise, [Fisher] will focus on enhancing our branding, determining different media to reach our trade customers and consumers, as well as defining new ways to add value to our products and support our dealers.”
“I’m looking forward to working with the team at Beaulieu to expand the company’s emphasis on strong category-leading brands and consumer-focused growth strategies,” added Fisher. He holds an MBA from the University of Connecticut and will begin his duties at Beaulieu later this month.