Gary Fisher tapped for top marketing post at Beaulieu

Home News Gary Fisher tapped for top marketing post at Beaulieu

Dalton — A key individual behind Capital One’s “What’s in your wallet?” campaign and the appeal of L’Oreal cosmetics will be guiding the marketing campaigns for Beaulieu of America. After an extensive search, Ralph Boe, CEO of Beaulieu Group, announced the selection of Gary Fisher as executive vice president of marketing for the company’s residential products.

Gary Fisher, executive vice president of marketing for Beaulieu's residential products.

“[Fisher] is a 20-year veteran leading some of the best known consumer brands around,” said Boe. Those brands include Nabisco, Corning, L’Oreal, Choice Hotels, Capital One Financial and others. “With his background and special areas of expertise, [Fisher] will focus on enhancing our branding, determining different media to reach our trade customers and consumers, as well as defining new ways to add value to our products and support our dealers.”

“I’m looking forward to working with the team at Beaulieu to expand the company’s emphasis on strong category-leading brands and consumer-focused growth strategies,” added Fisher. He holds an MBA from the University of Connecticut and will begin his duties at Beaulieu later this month.


Must Read

Mannington Commercial names Cindy Kaufman VP, marketing  

Calhoun, Ga.—Mannington Commercial has named Cindy Kaufman its new vice president of marketing, effective today. In her new role, Kaufman will be responsible for...

Jorge “Tito” Boror inducted into NWFA’s Legacy Scholarship Program

St. Louis, Mo.—The National Wood Flooring Association (NWFA) has inducted the late Jorge "Tito" Boror, past business manager at LOBASAND, into its Legacy Scholarship...

Wider, longer hardwood planks maintain momentum

Consumer demand for broader, beefier hardwood planks —those products starting and 6 ½ inches wide in lengths exceeding 5 feet— continues to gain steam...

New single-family home size trending lower

Washington, D.C.—An expected impact of the virus crisis is a need for more residential space, as people use homes for more purposes, including work....

CRI names Russ DeLozier president

Dalton—The Carpet and Rug Institute (CRI) board of directors has named industry veteran Russ DeLozier as the next president of the CRI, the leading...

The path to success isn’t always a straight line

I’m a big fan of golf. In fact, it’s probably my favorite sport next to basketball. Some people might think it’s boring, but I...
Some text some message..