Nourison announces licensing agreement for Waverly brand

Home News Nourison announces licensing agreement for Waverly brand

Nourison has signed a licensing agreement with Iconix Group Inc. to manufacture and produce Waverly rugs. Waverly is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings. “Nourison is very pleased to add Waverly to our fabulous roster of licensed brands,” said Steven Peykar, co-CEO of Nourison. “This partnership will help us reach new markets and add a fresh perspective to our product line. The collections we are creating under the Waverly brand name feature exciting color palettes and textures that will appeal to a wide demographic of value conscious customers.”

The collection will include area and accent rugs in a range of sizes, styles and construction. Beginning in Fall 2012, Nourison will introduce the following Waverly rug collections:

Sun N Shade by Waverly. This durable collection offers a fresh perspective on indoor/outdoor rugs.  The exciting color palettes and myriad designs feature Waverly’s modern styles in a timeless fashion. These versatile rugs are beautiful to look at, soft to walk on, easy to clean and can withstand almost all outdoor conditions. Attributes include:

  • 100% polyester
  • Made in China
  • Available in 5.3×7.5 up to 10×13
  • Retail price: $99 to $399

Aura of Flora by Waverly. Modernized florals and ikat designs come to life in the exciting “Aura of Flora” collection. Bright, fresh color palettes combined with a soft, low pile shag texture with a soft sheen, resulting in modern rugs at an incredible value.  Made of polyester, this rug is soft to touch, to walk on and a definite crowd pleaser.

  • 100% polyester
  • Made in China
  • Available in 2.6×4 up to 7.9×10.10
  • Retail price: $59 to $449


Accent /Scatter rugs – Waverly Beach and Bay. The Beach and Bay Collection is sure to add decorative flair to kitchens, backdoors or bathrooms. This collection of handmade, hand-hooked accent rugs will brighten any room of the home and inspire conversation. From nautical designs, to updated classic stripes, these blended fiber rugs leave a lasting impression. Attributes include:

  • Handmade — hand-hooked
  • Poly acrylic fiber
  • Handmade in China
  • Available in 20×33 size
  • Retail price: $19.99 to $24.99


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