Teragren introduces Bamboo Essentials training via Preferred Retailer Program

Home News Teragren introduces Bamboo Essentials training via Preferred Retailer Program

Teragren, the nation’s leading manufacturer of fine bamboo flooring, panels, veneer and worktops, has launched a web-based Bamboo Essentials training program for retailers. The training takes approximately 45 minutes to complete, and includes detailed information about bamboo as a building material, what to look for to tell the difference between high-quality and low-quality bamboo products, and walks through Teragren’s PureForm Traditional and Xcora Strand bamboo flooring lines.

The training was designed after extensive input from Teragren’s distribution and retail partners, and is intended to help sales staff better understand and articulate the value of bamboo as a flooring material compared to other hardwoods. “We know there are a lot of assumptions, questions and misperceptions out there about bamboo”, said Teragren President Mike Boshart, “and we wanted to provide a higher level of information to address that uncertainty. Teragren bamboo flooring is a high performance, premium product, and it is important for both the sales force and potential customers to accurately understand why, and what they’re paying for.”

Teragren’s new Bamboo Essentials training arms the sales force with hard facts, as well as insight into the quality checkpoints in bamboo manufacturing, better preparing them to answer customer questions and feel confident when recommending the product. Debuted in conjunction with the new training, Teragren’s Preferred Retailer program helps direct customers to Retail Showrooms where the staff has completed the training and therefore can provide a higher caliber of customer service.

“Our customers come to us first to do their research, and are specifically interested in a Teragren product,” said Boshart. “Our Dealer Locator is the most visited page on the Teragren website, and we feel we are beholden to our customers to recommend Preferred Retail locations where we think they are going to get the best service.”

Showrooms that qualify as Teragren Preferred Retailers not only receive enhanced placement on the Teragren Dealer Locator, but also qualify to participate in Teragren’s Showroom Floor program, as well as special events and promotions throughout the year.

Must Read

Annual Product Guide 2022

As supply chain slowdowns eased, flooring manufacturers got back to the business of delivering winning products to their flooring retailers. Indeed, FCNews’ 2022 Annual...

Happy Feet welcomes three new hires

Chattanooga, Tenn.—Happy Feet International, a producer of luxury vinyl plank and tile headquartered here, welcomed three team members to its management team. Scott Jones,...

NAFCD Annual Convention welcomes new exhibitors

Chicago—The 2022 NAFCD + NBMDA Annual Convention is taking place here November 1–3. During this event, distribution executives will have the opportunity to grow...

Shaw recognized as a ‘Best Employer’ in 2022

Dalton—Shaw Industries has been voted the 2022 "Best of the Best Employer for Industrial Manufacturing" in the Chattanooga Times Free Press’ people’s choice awards....

FCEF partners with Taylor Adhesives

Dalton—The Floor Covering Education Foundation (FCEF) has partnered with Taylor Adhesives, a leader in high-quality flooring adhesives and substrate coatings, to help grow technical...

Mapei’s Brittany Storm named LEED Fellow 2022

Deerfield, Fla.—Mapei Corporation’s sustainability manager, Brittany Storm, has been selected to the 2022 class of LEED Fellows by the U.S. Green Building Council (USGBC)...
Some text some message..
X