Shaw announces 2013 Activate Winter Market events

Dalton — Shaw Industries, the world’s largest manufacturer of carpet and a leading flooring provider, announced on October 29, 2012 the location and dates of the company’s 2013 Activate Winter Market events. The 2013 theme, “Activate,” will help set the stage for the introduction of hundreds of new products and exciting new programs and marketing initiatives. According to Kathy Young, Shaw’s director of marketing, the events will introduce new soft and hard surface products as well as displays and competitive programs. The events will also provide a networking forum for Shaw associates and retailers.

During Shaw’s Winter Market events, the company will unveil a variety of new carpet introductions within Shaw’s successful Anso nylon and ClearTouch lines, as well as vibrant new colors and constructions under Shaw’s premier Tuftex brand and the Shaw Living area rug brand. In the hard surfaces categories, introductions to the successful Epic hardwood collection will be unveiled along with new visuals and performance attributes in other hardwood offerings, laminate, resilient, and tile and stone. Additionally, new hardwood visuals will be launched at the Anderson Hardwood booth.

According to Young, the market’s “Activate” theme embodies the positive energy behind the company’s newest products and marketing programs specially designed to appeal to flooring dealers’ target audiences. “Our dealers are ready to see the newest products, services and tools available,” said Young. “This is a very exciting time as we are seeing a return of positive consumer sentiment. It’s time to update the showroom floor.”

The 2013 events include:

For more information about the events or to register, visit www.shawshows.com.