Stoddard, N.H. – Today Carlisle Wide Plank Floors, the epic wide plank floor company, announced the re-launch of its website with a new design and features to improve the luxury shopping experience for consumers and design professionals alike. The new website offers inspiration pages filled with photos of recent residential and commercial installations, videos of the meticulous SlowCraft production, and easier navigation to search by wood types and color tones. In addition, Carlisle has launched a free sampling program to enable web shoppers to select up to 3 samples of its pine, hardwood, and reclaimed floors to be shipped at no cost.
Among the first in the luxury wood flooring industry to offer free sample kits, Carlisle redesigned its website with a view to help luxury consumers and trade professionals experience the true craftsmanship and quality of its wide plank floors. According to a 2012 Survey of Affluence and Wealth in America conducted by American Express Publishing and Harrison Group, luxury spending is expected to increase in 2013 – including spending on the home. As consumers and designers increasingly demand top quality products, Carlisle sought to enhance its shopping experience by offering a cost-free way to experience the brand’s extraordinary offerings first-hand.
“We take a tremendous amount of pride in our product and the way that each board is handcrafted,” said Michael Stanek, CEO of Carlisle Wide Plank Floors. “We’re confident that our new website and sampling program will make it even easier for consumers and professionals to experience Carlisle’s floors. With several new product launches on the horizon for 2013, we’re looking forward to an exciting year ahead.”
Established as a single factory in Stoddard, New Hampshire more than 40 years ago, Carlisle Wide Plank Floors has expanded to include showrooms across the United States, including a new location at International Market Square in Minneapolis. This year also marked the company’s expansion into China to meet the rising demand for luxury flooring in Asia, where Carlisle recently celebrated the grand opening of its showroom in Wuxi.
For further information or to visit the new Carlisle Wide Plank Floors website, please visit http://www.wideplankflooring.com.