Personna announces new products, sales manager

Home News Personna announces new products, sales manager

Verona, Va. – Personna, the world’s leading manufacturer of high-quality carpet blades and bladed tools, will introduce a new line of blades at Surfaces, in Las Vegas, Jan. 29 to 31, 2013. Introductions include ArmorEdge carpet blades, which raise the bar for sharpness and durability, and the all new White Lightning aluminum fixed blade carpet knife.

Recognized as the leader in specialty blades and bladed tools, Personna’s carpet blades and knives push the boundaries of blade technology to new heights. Living up to a 135-year tradition of quality and innovation, the new ArmorEdge carpet blades are the sharpest and most durable ever made by Personna.

According to Bob Senesac, director of marketing, Personna Industrial, one of the exciting product innovations the company is introducing for 2013 is the re-design of a 20-year old classic, the fixed blade carpet knife. “We gave this carpet knife a complete makeover, with a new design, that delivers all the features the pro end user wants. With an all-aluminum body, in handle blade storage and fast blade changes, customers will see our new knife along with the latest in cutting-edge blade technology,” said Senesac.

In addition, Senesac will announce the hiring of Robert Varden as Personna sales manager for carpet sales. “In addition to Robert’s reputation for excellence and his long history of training thousands of professional carpet installers over the years through his association with Certified Floorcovering Installers, we are pleased to have him in the Personna fold as a product consultant and sales lead for one of the foundations of our business. I can think of no one better to represent the Personna brand than Robert.”

Representatives from Personna will be on hand aturfaces Booth #S7749 to demonstrate its new ArmorEdge carpet blades and the all new White Lightning aluminum fixed blade carpet knife. The company is also offering a Blades for a Year and Tool Kit Giveaway at their booth and online. Details and official rules are available at personnablades.com.

Must Read

Stats 2021: SPC continues to lead resilient flooring

The word “unprecedented” has aptly described the unexpected growth the flooring industry experienced in 2021 despite supply chain challenges, rising costs and the ongoing...

Irina Slonim joins Galleher as corporate controller

Santa Fe Springs, Calif.—Galleher, LLC, the largest flooring distributor on the west coast and third largest in the U.S., has hired Irina Slonim as...

Armstrong Flooring considering proposals

(This story has recently been updated to include new information released by the company.) As Armstrong Flooring’s Chapter 11 bankruptcy sale nears a resolution, Michel...

Crossville promotes two sales leaders

Crossville, Tenn.— Crossville, Inc. has announced two promotions within its sales organization. Tom Kettering and Anthony Coggins are both expanding their roles as directors...

Housing: Builder market hopes to weather the storm

In 2021, the builder market held up well against the headwinds facing the U.S. economy. But construction material and labor shortages, housing affordability and...

Virginia Tile relocates its showroom

Wood Dale, Ill.— Virginia Tile moved its showroom and warehouse from Wood Dale, Ill. to Elk Grove Village, Ill. Located only a few short...
Some text some message..
X