Syosset, N.Y. – Royal Dutch has continued its success with its ever-growing categories in Royaltron. This year the featured lineup of all-new animal prints, shags, geometric designs, and unique fretwork is sure to be the true eye catcher.
Lake Collection (100% Royaltron polypropylene)
This year, The Lake Collection is expanding its style roster with new intricate designs and patterns. The new Lake Hartwell sports a traditional medallion pattern incorporated with dynamic striations in the background. Lake St. Clair displays a rustic yet elegant look featuring interconnecting floral-trellises. Colors featured in this collection include browns, beiges, silvers, navy blues, and creams.
Rave Collection (100% Royaltron polypropylene)
The Rave Collection can only be defined by its completely fresh and sleek aesthetic. This all-new collection features a blend of animal designs to traditional fretwork patterns that offer a silk-like effect from its yarns. The style helix is a very traditional geometric pattern with linear striations in the background, giving it a dimensional look. For the animal pattern lovers out there, Wicked and Caberet showcase their zebra and leopard patterns in true safari fashion.
Shaggy Nala, Shaggy Puma, & Shaggy Zahira (woven shags)
Following the success of the patterned Shaggy Kasbah, the Avant Garde Collection continues to bring something new to the table with the introduction of three new patterned shags: Shaggy Nala, Shaggy Puma, and Shaggy Zahira. Each one totes a lush animal theme glimmering bright with its woven yarns. With each style representing a different animal in elegant beige and silver colors, its no wonder Royal Dutch shags have gotten so much attention over the years.
Royal Pavilion Collection (100% polypropylene)
Each year Stanton’s Royal Pavilion Collection continues to grow with an array of high-end styles and unique patterns. This year’s Royal Pavilion features brand-new styles in geometric shapes, rope-like trellises, and modern animal patterns. All are great additions to a very successful collection.
The Avant Garde Collection continues to grow with the addition of its brand new shag: Shaggy Mania. Sporting six fresh hues of color, Shaggy Mania presents a sort of fun aspect to the classic shag design. With two different sets of yarns colliding to create a modernistic approach to shag carpets, Shaggy Mania truly shines in any interior home setting.
Anywhere Collection (Royaltron polypropylene)
The Anywhere Collection expands its lineup this year with two new styles: Bali and Seychelles. Bali displays a connecting diamond pattern while Seychelles touts a wavy trellis diamond design. Both of these styles are sure to fulfill your indoor/outdoor needs.
For 2013 Royal Dutch has also re-designed its most popular display now called the Royal Showcase 2016. The elegant display features a wide staircase at the bottom to cleverly showcase products on the unit with coordinating runners. This new feature is very unique among displays and is designed to expose and capture additional runner sales. Complete with a graphic panel on the left and right sides, this new design can show off well over 100 products and nearly 800 SKUs.