Beaulieu America, March of Dimes program wins favor

Home News Beaulieu America, March of Dimes program wins favor

Dalton—Since March, when Beaulieu America joined in support of the March of Dimes national cause marketing campaign “imbornto,” the numbers, as well as the dealer accolades have added up. Beaulieu’s Bliss carpet brand joined with Kmart, Martha Stewart Living Omnimedia, Famous Footwear and other well-known brands to partner with March of Dimes, the “Official Partner of Mother’s Day and Father’s Day” in the national campaign.

According to Sandra Hijikata, CRO, senior vice president for the March of Dimes, the campaign is well on its way of reaching its projected number of impressions with consumers—particularly the all-important female demographic so vital to floor covering brands like Bliss by Beaulieu. “We’re thrilled to showcase March of Dimes and our partners during this important shopping period, with an expected 1 billion plus impressions via placements with our media partners, including USA Today, as well as outdoor in major markets and editorial coverage.”

Beaulieu America dealers such as Joel Schreier, president of Home Carpet One, Chicago, carries the Bliss Indulgence line of carpet because “it gives us an opportunity to support the March of Dimes through every sale. I applaud Beaulieu for taking this important step towards contributing to a cause so dear to our customer base.”

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