July 22/29; Volume 27/Number 7
Beaulieu’s Bliss contest is
promoted online and in-store
with POS materials.
Dalton—To support the rollout of the Bliss Indulgence super soft solution-dyed nylon collection, Beaulieu America recently announced the launch of a consumer sweepstakes promotion, which started in July and runs through Sept. 30.
“Our grand prize is an all-expenses paid trip to the Canyon Ranch resort in Tucson, Ariz.,” said Mike McAllister, Beaulieu’s director of marketing. “The same prize will also be available to a lucky Bliss Indulgence dealer.”
In tandem with the sweepstakes promotion, Beaulieu is offering a $100 American Express gift card as a manufacturer’s rebate on the purchase of 40 yards or more of Bliss Indulgence carpet during the sweepstakes period.
Both programs are promoted via in-store POS materials and online. Consumers can enter at blissflooring.com, while dealers are urged to contact their Beaulieu representatives or visit accessbeaulieu.com.
For entry and official rules, visit blissflooring.com.