Boca Raton, Fla.—Harris Wood Floors has updated its marketing materials and is introducing the Harris Wood Magazine. “It’s elegant, it’s time-refined, it’s a fashion statement, it’s the new look for Harris Wood,” said Jamie Clingan, senior vice president of marketing for Q.E.P.
“Harris Wood floors are a quality engineered product and have been for over 115 years,” he explained. “We felt this quality story needed a facelift to the Harris Wood branding and the elements that support it. The new face of Harris Wood denotes elegance and an overall high-end, clean and simple look.
“Updates to this new look,” Clingan added, “are reflected in the recently launched Harris Wood Magazine, installation icons, sample board front labels, sample backings, the Harris Wood Display rack, hand boards, tradeshow materials and, of course, the Harris Wood Website at harriswoodfloors.com.
“The new Harris Wood Magazine provides easy reading, informative information and of course beautiful photos of our wood floors,” said Clingan. “Inside this photo packed piece the reader will find information that will assist them in selecting the right floor depending on their lifestyles while providing pre-installation planning tips and installation methods for each flooring option.”
In order to simplify the shopping experience new installation icons were created that depict the various methods of installation. These icons will be used throughout the new marketing materials. Newly designed sample board front labels were reduced in size and allow increased visibility of the flooring samples. Sample backing labels were redesigned to reflect the new look as well as including some new features such as QR codes which take the consumer to more detailed information on the flooring they are interested in.
Harris Wood’s latest displays will include all of the redesigned icons, labels, backings and headers that as always, have the customer in mind, noted Clingan. “These features will provide customers a starting point when selecting their Harris Wood flooring to ensure they are choosing the proper flooring for their intended project.”