Dalton—Oriental Weavers USA said it has begun a rebranding initiative of its U.S. based businesses. The company said the initiative includes strategic and aggressive expansion plans, enhanced distribution and increased production capabilities in the U.S., as well as a new logo.
“By merging our various brands, Oriental Weavers USA is positioned for the continued growth that is critical for our long term success,” said Mike Riley, president of Oriental Weavers USA.
“Our area rug brands have been managed by our team under one corporate umbrella for quite some time and now with all the exciting expansion plans and new marketing and product initiatives,” he explained, “such as the launch of our new Pantone Universe line of rugs, we felt like it was the perfect time to make our cohesive rebranding official.”