London—A new brand for wool called Green Sheep will be launched at the International Surface Event 2014, according to the British Wool Marketing Board.
The brand has emerged from the Campaign for Wool which has The Prince of Wales as patron. It will represent all origins of wool and is endorsed by the leading wool organizations of the world including those in Australia, United Kingdom, New Zealand, South Africa and America.
Green Sheep, which has all the major wool carpet manufacturers as partners, aims to promote, inform and build a stronger position for real wool by pushing new initiatives and platforms for wool manufacturers and retailers.