Titusville, Pa. — A strong foundation means continued growth and success for HomerWood, which is laying the groundwork for a winning 2014.
“We have done a lot to make sure we are poised for growth in 2014 and beyond,” said Paul Walker, general manager of HomerWood. “We have new merchandising that’s proven to be very effective at retail; we have been better at conveying our strong value-proposition story and we’ve worked hand-in-hand educating distribution so that they are great brand ambassadors for HomerWood.”
HomerWood has been channeling its design and manufacturing expertise to grow business for its distribution and retailer partners. “Retailers report intense focus on turning every store visitor into a buyer,” Walker said. “Their request to manufacturers: ‘Give me products that make it easier to attract consumers, at prices that enable me to close the deal.’”
Katie Gresham, showroom manager, Elite Flooring Specialists, said Elite was excited to set up its new HomerWood Premium Hardwood Display. “With the large samples showing off all of the unique finishes, treatments and colors in all of the domestic species, we knew it needed the perfect spot in our showroom.”
Susie Axlerad of Northbrook, Ill.-based Lewis Floor & Home recently added HomerWood to the product mix. “Although HomerWood is a relatively new wood line for Lewis Floor & Home, I have to say that they have been a really great partner,” she said. “The company has gone above and beyond.”