Armstrong launches new brand platform: Inspiring Great Spaces

Home Press Release Armstrong launches new brand platform: Inspiring Great Spaces

Lancaster, Pa. — Armstrong World Industries said it is launching a new brand platform, “Inspiring Great Spaces.”  The company said the new tagline captures its value commitment to its commercial and residential customers: to inspire great design through innovative products, quality and service. As a leader in the design and manufacture of flooring and ceiling systems, Armstrong is extending its legacy of integrity, quality and trust to emphasize its renewed focus on innovation and creativity.

“Since our inception, the Armstrong name has stood for quality, trust and dependability,” said Matt Espe, Armstrong CEO.  “Through our innovative and sustainable ceiling and flooring solutions, we help our customers expand their design possibilities to create high-functioning, beautiful interiors for homes and commercial buildings around the world. ‘Inspiring Great Spaces’ is really what Armstrong is all about.”

In addition to the introduction of this new brand platform, Armstrong is incorporating two colors into its brand: Morado, a brilliant blue violet that reflects creativity and leadership, and Tungsten, a mid-tone gray that evokes elegance, balance and power.  According to Armstrong, these colors will bring a dynamic sense of strength and presence to the brand in all key advertising, merchandising and promotional materials across both the ceilings and floor businesses, commercially and residentially.

Over the past three years, Armstrong has implemented a strategy to grow the company with innovation, globalization, cost management, productivity and customer focus as key building blocks in the plan.  Having made strides in these fundamental areas, taking stock of the brand was a logical next step.

“Our brand is one of our most powerful assets, second only to our people,” Espe said. “This fresh approach illustrates the exciting evolution of our story.”

 

Must Read

Shaw, NFM debut Anso Gallery showroom concept

Omaha, Neb.—Shaw is partnering with Nebraska Furniture Mart—one of the nation’s largest home improvement retailers—to launch the first-ever Anso Gallery. The novel showroom-within-a-showroom concept...

USGBC appoints Templeton CEO, president

Washington, D.C.—The U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI), appointed Peter Templeton as president and CEO. As president and CEO...

Bruce’s Dogwood wins 2022 Home Renovation Awards

Mountville, Pa.—AHF Products' Dogwood Densified Wood from its Bruce brand was named as a winner in Good Housekeeping’s 2022 Home Renovation Awards in the “Hottest Home Decor”...

How to gain more valuable social media followers

(This article was originally published on Entreprenuer.com. It has been edited for content and style.) Developing and executing compelling social media content takes a lot...

‘Tom’s Tips:’ Defining convenience

https://www.youtube.com/watch?v=VpaupNVXnRk Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for...

Daltile launches Anders collection

Dallas, Texas—Daltile’s newly-launched glazed porcelain tile collection, Anders, features a soft concrete visual offered in both warm and cool grays in a 32 x...
Some text some message..
X