Daltile, Mohawk Group unveil first West Coast design studio

Home News Daltile, Mohawk Group unveil first West Coast design studio

San Francisco – Daltile and Mohawk Group announced the opening of its first West Coast design studio in San Francisco. This studio, though unique in its collaboration between sister brands Daltile and Mohawk Group, is the third to open in the U.S., following a Daltile studio opening in Philadelphia in May 2014, and Dallas in September 2012.

“It is important for us to meet the growing needs of designers and architects in key markets across the country,” said Lori Kirk-Rolley, vice president of brand marketing at Dal-Tile. “Our hope is to further stimulate the growing design community in San Francisco and along the West Coast with this new space.”

The almost 10,000-square-foot studio space, located in the San Francisco Design District at 212 Utah St., occupies the historic C. Austin Gomez Building, built in 1916.

Digital tools in the studio allow customers to bring their design ideas to life. Two LCD touch screens let customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with a tile and stone visualizer tool. Light panels show how tile will look in different settings in the home, an important factor in choosing the correct tile for a customer’s space.

Mohawk Group is also represented in the space, featuring a full spectrum of carpet and hard surface products representing the Karastan, Lees, Bigelow and Durkan brands.

“Mohawk Group is dedicated to providing innovative solutions to our customer base,” said Michel Vermette, senior vice president of Mohawk Group. “We are excited to share this space with our sister brand, Daltile, who has already seen success with studios like this in other markets.”

Must Read

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...

New and notable at TISE 2023

Along with the anticipated uptick in attendance at The International Surfaces Event (TISE) 2023 comes an increase in exhibitors as well, especially new vendors....
Some text some message..
X