40 Free Floors for 40 Good Causes campaign sets Karndean apart

Home Inside FCNews 40 Free Floors for 40 Good Causes campaign sets Karndean apart

June 9/16, 2014; Volume 27/Number 29

By Jenna Lippin

As part of its 40th anniversary celebration, Karndean Designflooring launched its 40 Free Floors for 40 Good Causes campaign last fall. The initiative is running globally in regions that include a Karndean headquarters: Australia, New Zealand, North America and the UK. Fifteen causes will be selected from North America, as well as 15 in the UK and 10 in Australia/New Zealand. The most important criteria for selected causes are that they are not-for-profit agencies and will use the product themselves or in their own facilities.

To nominate a recipient for the 40 Good Causes campaign, those interested need to visit Karndean’s Facebook page and link to karndean40floors.com, which is a voting platform within the social media site. The company is exclusively using Facebook for voting as it “provides a fast and easy way for people to nominate a cause that is close to their hearts,” the company said. From the nominations collected on Facebook, an internal panel narrows down the causes each month and chooses a recipient.

Nine organizations in North America have been selected for the campaign so far. They are:

Staff Sgt. Shockley, Cincinnati

Staff Sgt. Shockley was seriously wounded during his fourth tour in Afghanistan. Substantial modifications to his family’s home were needed to enable Shockley to comfortably visit his home during his two-year-plus recovery period at Walter Reed Hospital in Washington, D.C.

YWCA Spokane Women’s Safe Shelter, Spokane, Wash.

The mission of the YWCA Confidential Safe Shelter is to ensure the safety of survivors of intimate partner violence by providing a save haven, counseling, case management, education, and basic necessities like food, clothing, personal care items and transportation.

Sibling House, Kirkland, Wash.

Sibling House is a network of homes where siblings in foster care can stay together in a loving environment while separated from their birth parents.

Adelphoi – Nellie Briles Fund, Latrobe, Pa.

Adelphoi provides care to over 2,500 young people every year through group homes, foster care/adoptive services, education, mental health services, in-home services and aftercare.

Room in the Inn

Chattanooga, Tenn.

The mission of Chattanooga Room in the Inn is to empower homeless women and children to become self-sufficient by offering a temporary home while providing programs and services necessary to meet their goals.

Congregation B’nai Israel, Danbury, Conn.

Danbury’s original synagogue is heavily involved in the pastoral, educational and cultural needs of the community. B’nai Israel also the homeless and those less fortunate, and hosts cultural/

educational/religious events and services to the greater community.

Opening Doors for Women in Need, Fort Worth, Texas

Opening Doors for Women in Need (ODWIN) facilitates the successful reintegration of women returning from incarceration by helping and supporting them during this process. Karndean’s donation went toward a transitional housing project for the organization.

Glencoe Volunteer Fire Department, Glencoe, Ark.

The Glencoe Fire Depart-ment serves the rural Glencoe, Ark., community. The department operates on a tiny budget and is in need of updating its training room, which is also used as a community center.

St. Jude Children’s Hospital, Memphis, Tenn.

St. Jude Children’s Research Hospital focuses on advancing cures and means of prevention for pediatric catastrophic diseases through research and treatment.


Editor’s note: FCNews learned at press time that the Fred Rogers Centre at Saint Vincent College in Latrobe, Pa., was chosen as Karndean’s most recent 40 Free Floors winner in the U.S.

Must Read

5 ways to build customer relationships

(This article was originally published on entrepreneur.com. It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at HubSpot.com. It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...
Some text some message..