Flooring America/Flooring Canada launches new consumer app

Home News Flooring America/Flooring Canada launches new consumer app

Manchester, N.H. — Flooring America/Flooring Canada, a division of CCA Global Partners, announced the launch of its consumer app, My Floor Guide, designed to enhance the consumers shopping experience by allowing them to easily view brand and product information on an iPad while shopping.

The new app will feature product categories such as carpet, tile, hardwood with brand-specific information as well as brand videos and warranty information so customers can access relevant features and benefits of product they might be interested in selecting for their homes .

My Floor Guide features a project calculator so customers can get a real-time estimate on the cost of their project. In addition, the app will allow customers to easily compare products, pricing and sale items while viewing the products on display in the store.

According to Andy Valeriani, senior director of online marketing at Flooring America, “By empowering our customers with access to an in-store shopping app like My Floor Guide, we’re providing an easier way for them to obtain relevant features and benefits of our wide selection of products. Moreover, we are continuing to identify ways in which Flooring America and Flooring Canada members can differentiate themselves from the big box retailers.”

Must Read

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...

New and notable at TISE 2023

Along with the anticipated uptick in attendance at The International Surfaces Event (TISE) 2023 comes an increase in exhibitors as well, especially new vendors....
Some text some message..