Shanghai—DOMOTEX asia/CHINAFLOOR will introduce two new programs in an initiative to create opportunities for both exhibitors and visitors to connect. The two programs created to maximize the value of the show are the Hosted Buyer Program and the InnovAction Flooring Campaign. These programs are designed to give exhibitors ways to expose their brands and promote their products through the most effective channels and enable visitors to faster connect with products and manufacturers matching their interest.
The Hosted Buyer Program assists exhibitors in meeting targeted potential buyers and enables visitors to easily come in contact with the right exhibitors. The hosted buyers will be divided according to sectors including laminate, bamboo, WPC, sport flooring, carpet, etc. Other perks include on-site match-making, VIP treatment at the show and factory tours to fast-growing regions in China. Registration will open by end of December 2014.
The InnovAction Flooring Campaign enables exhibitors to launch their newest products electronically before the show, and also allows visitors to identify the products of their interest and arrange on-site meetings in advance using an online match-making system. A short video allows the exhibitors to present and highlight unique features of their newest products for maximum exposure. Pre-registered visitors may comment and vote on their favorite products through various channels, choosing the Top 10 New Products in wood, carpet and resilient sectors.
On site, both exhibitors and visitors will enjoy an enriched experience of activities such as QR code-based activities, voting walls and promotional prizes in two dedicated areas: InnovActionZone, where new, innovative products will be showcased in a dedicated venue, and Designer Mini Show rooms, dedicated showroom space specially designed with innovative concepts and high quality materials. Only pre-registered visitors get access to InnovAction online center.