Anaheim, Calif.—The World Floor Covering Association (WFCA) announced today the launch of its exclusive digital and mobile application, the WFCA Flooring Gallery. The Gallery is designed to engage consumers by providing access to thousands of flooring room scenes, making it easy and inviting for users to explore and indulge in today’s most exciting flooring options in every category.
With thousands of consumers visiting the WFCA’s website each month, the room scene image gallery is an ideal extension of the WFCA’s digital and mobile media presence. Through extensive market research spanning over a decade, it was clear to executives at WFCA that consumers want access to information that can help them feel more confident and more informed about their purchasing decisions involving flooring. The WFCA Flooring Gallery, with its user-friendly interface, was the perfect vehicle to expand where WFCA.org leaves off by providing access to thousands of aspirational images of every type of floor.
“The WFCA Gallery offers access to a consolidated library of imagery like no other site on the Web,” said Scott Humphrey, CEO, WFCA. “It is designed to expand awareness of all of the different, beautiful flooring options and looks that are available. Since the WFCA is not a manufacturer we have no agenda, no bias and we are not pushing any particular products.”