Manchester, N.H.—International Design Guild (IDG), the luxury division of CCA Global, called on members to focus on dominating the luxury space in 2015 at its annual Summit at Mandalay Bay Hotel in Las Vegas.
“We’ve spent the past few years outlining strategies that would allow us to rise above the competition and we’ve invested in innovative programs to enable us to continue to dominate the luxury space in our industry,” said Krista Eliason, president. “This year, we’re encouraging our members to leverage these tools—from our innovative designer program to our unmatched digital marketing programs—to ensure that they gain market share.”
At the Summit, IDG revealed the results of its Design for a Difference program. “The Design for a Difference program allows our members to focus on building community in their towns,” Eliason said. “It allows our members to position themselves as the business leaders in their communities who care and use their knowledge and resources to change lives. This year’s participants exceeded expectations to create beautiful yet functional spaces for all the winning charities. They rallied their communities to get involved and it has been a truly transformational experience.”
Building upon the foundation outlined in 2014, IDG highlighted the success of its comprehensive digital marketing strategy and focused on the evolution of the program this year. The strategy remains to leverage best-in-class technology to provide localized websites, syndicated social media content and personalized designer profiles.