Mirage presents annual Spirit Awards

HomeNewsMirage presents annual Spirit Awards

Saint-Georges, Quebec—Mirage, the hardwood flooring brand of Boa-Franc, presented its annual Spirit Awards at its distributor dinner held at the Wynn Hotel in Las Vegas Jan. 22. The awards recognize Mirage distributors who have demonstrated outstanding performance during the prior year.

Tri-West won its first Maestro Award, Ohio Valley Flooring earned the President’s Award for the second consecutive year and Derr Flooring earned its fourth consecutive Golden Growth Award.

“Mirage has become a best-in-class brand thanks to the passion and dedication of our people and partners,” said Pierre Thabet, president of Boa-Franc. “So it’s important for us to recognize the ongoing efforts of our distributors who, day in and day out, help our brand succeed.”

Must Read

AHF debuts next-gen Armstrong Natural Creations LVT

Mountville, Pa.—AHF Products launched the next generation of Armstrong Natural Creations luxury vinyl tile. The collection targets commercial interiors and showcases expanded nature-inspired visuals. The...

Louisville Tile opens new West Michigan location

Kentwood, Mich.—Louisville Tile Distributors, Inc., opened a new location here to serve the West Michigan design and construction community. The company will host a...

SPC: Meteoric rise to measured comeback

Few categories in the flooring industry have experienced a trajectory quite like SPC. Seemingly overnight, SPC surged to prominence, reshaping the resilient landscape with...

Southwind Floors names Davison VP of strategic accounts

Dalton—Southwind Floors appointed Welton Davison as divisional vice president of strategic accounts, effective May 4, 2026. Davison brings more than 42 years of experience in...

Southwind acquired by Bed, Bath & Beyond

Murray, Utah—Bed, Bath & Beyond Inc., has signed a letter of intent to acquire the equity interests and substantially all assets of F9 Brands...

Classen announces breakthrough in polypropylene flooring

Kaisersesch, Germany – The Classen Group, a global pioneer in non-PVC flooring solutions, has achieved a major industry breakthrough: for the first time, polypropylene-based...
Some text some message..
X