Dalton—Kevin Biedermann has joined Beaulieu America as executive vice president of residential sales, effective immediately. In his new role, Biedermann will be responsible for driving the development of all Beaulieu America sales strategies and will work closely with the marketing group to develop, establish and direct all channel and distribution strategies and programs.
Biedermann joins the company with over 13 years of flooring experience, most recently as senior vice president of residential flooring at Armstrong. Prior to joining Armstrong, he was vice president of operations for AAR Aircraft Services and previously held a variety of key management positions for General Electric (GE).
“In his previous position at Armstrong World Industries, Kevin had overall responsibility for the largest non-carpet residential business in the United States,” said Karel Vercruyssen, CEO and president of Beaulieu America. “He brings an extraordinary wealth of experience to Beaulieu, with expertise in driving sales force profitability on a national level.”