Wauwatosa, Wis.—Bostik, one of the world’s largest manufacturers of adhesives and sealants, is an official supplier of Tour de France 2015. This sponsorship will provide a platform for promotional activities showcasing Bostik brands to a global audience.
The 102nd Tour de France started July 4 in Utrecht, Netherlands and will finish July 26 in Paris. The 21-stage route covers a distance of over 3,000 kilometers (1,860 miles), taking riders through three countries (Netherlands, Belgium and France) and an extremely challenging terrain. There will be more than 6,000 hours of worldwide television coverage with reports being broadcast in 190 countries.
As a sponsor, Bostik will participate in the Tour de France Publicity Caravan, which accompanies the race. “Bostik high-performance adhesives are being successfully used worldwide for a diverse variety of applications dependent upon products people use each day,” said Michael Jenkins, business director for Bostik’s consumer and construction business unit, Americas. “Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik name and range of solutions our company provides.”