Laguna Niguel, Calif.—Fuse Alliance, a member-owned organization of professional, commercial flooring contractors, has named Kevin Sergenian executive vice president. A seasoned flooring industry veteran, Sergenian will focus on increasing the organization’s exposure in the real estate development market in an effort to build this segment of Fuse Commercial, Fuse Alliance’s highly successful national contracting initiative specializing in senior living, retail and hospitality flooring installations across the continental U.S. and Canada.
Sergenian brings over 30 years of service in the specified commercial flooring industry to this role. Prior to joining Fuse Alliance, Sergenian was most recently director of corporate sales at Bentley Mills.
“The addition of Kevin to our leadership team represents our commitment to growing our Fuse Commercial business while strengthening relationships between our member businesses and our commercial real estate customers,” said Geoff Gordon, executive director of Fuse Alliance.