Pergo drives brand awareness with new TV spot

Home Press Release Pergo drives brand awareness with new TV spot

Dallas—Pergo partnered with Fitzgerald & Co. to develop a television spot featuring Pergo the dog who makes a mess in a residential home and quickly cleans it up while his owners are out. The commercial currently appears on a number of national cable networks including HGTV, DIY Network, TLC, National Geographic and The Travel Channel.

“Our strategy is to use paid media to help ramp up traffic and build awareness during the pre-holiday season,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin North America, parent company of the Pergo brand. “This particular spot was selected because it grabs viewers and draws them in while demonstrating the durability of the product.”

 

Must Read

M-D Products names Ryan Plotkin president

Oklahoma City— Ryan Plotkin has been named president for M-D Building Products, Inc., a family-owned company involved in developing, manufacturing and marketing a range...

Engineered Floors supports JA Discovery Center

By Ken Ryan Dalton—Led by lead investor, Engineered Floors, the Junior Achievement (JA) Discovery Center of Greater Dalton is set to open here March...

Mannington, Phenix to raise prices

Salem, N.J.— Mannington and Phenix will both raise prices on several product categories effective with shipments beginning April 19. Mannington said both companies are committed...

Fuse Alliance names Ardex ‘Supplier of the Year’

Aliquippa, Pa— Ardex Americas was recognized by Fuse Alliance as its “Supplier of the Year.” The accessories supplier was also recognized by the group...

Mohawk Group continues DesignFWD CEU series

Calhoun, Ga.— Mohawk Group announced the return of its free series of accredited DesignFWD CEUs, first launched in 2020. Due to a very positive...

Ceramic: Using digital tools to connect in-store

By Megan Salzano If you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. The COVID-19 pandemic helped...
Some text some message..
X