Pergo drives brand awareness with new TV spot

Home Press Release Pergo drives brand awareness with new TV spot

Dallas—Pergo partnered with Fitzgerald & Co. to develop a television spot featuring Pergo the dog who makes a mess in a residential home and quickly cleans it up while his owners are out. The commercial currently appears on a number of national cable networks including HGTV, DIY Network, TLC, National Geographic and The Travel Channel.

“Our strategy is to use paid media to help ramp up traffic and build awareness during the pre-holiday season,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin North America, parent company of the Pergo brand. “This particular spot was selected because it grabs viewers and draws them in while demonstrating the durability of the product.”

 

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