Horizon changes name, logo as part of rebranding

Home Inside FCNews Horizon changes name, logo as part of rebranding

Las Vegas—Horizon Flooring has changed its name to HF Design as part of its rebranding efforts. With that, it has unveiled an HF Design logo to match the new image.

“Our mission is to provide fashion-forward products to our partners at competitive price points,” said Alex Shaoulpour, president of HF Design.

At Surfaces, HF Design showed new hardwood lines that featured more color movement and color variation in each plank. Shaoulpour said the newest lines are FloorScore certified and demonstrate the company’s continued dedication to being environmentally friendly. “Our products are made using the finest quality raw material resources and less harvested wood than other floors.”

Shaoulpour explained that by working with designers, the company was able to develop color selections that offer more natural earth tones on wide planks across several different wood species. “These new collections will broaden our product offerings to more markets and set the pace for strong growth in 2016. We are committed to reinvesting back into the company to build the platform we need to support our portfolio.”

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